Are you an eCommerce founder looking to go global?
Do you have a great product with solid profit margins?
Are you excited about the Revenue Sharing model and searching for a trusted partner to grow with long-term?
Having been on both sides, both hiring partners and running this model ourselves, we at IMP have learned a few things that can help businesses make smarter choices when it comes to selecting the right one.
1. A Deep, Specialized Team
To increase the odds of success, especially when scaling fast, you need a team that’s not only capable but has real expertise in the areas you’re targeting. A skilled partner can help you move quickly, avoid costly trial and error, and achieve real results.
For example, if the goal is to drive sales through your website, the partner should be well-versed in eCommerce site optimization, paid ads, email marketing, creatives, and project management, not just one piece of the puzzle.
2. Relevant Case Studies
A track record speaks louder than any pitch. Look for results that match your business goals. The numbers don’t have to be massive; what matters is whether they align with where you’re headed. The closer the case study is to your industry, market, or business model, the more confidence you can have in the partnership.
3. Business-Minded Thinking
To drive real revenue, the partner must understand where revenue comes from and what drives it. Teams that only focus on isolated tasks, such as traffic, content volume, or email open rates, can easily miss the bigger picture. What you want is a partner who connects every activity back to growth, not just deliverables.
4. Ability to Learn and Adapt Quickly
Markets evolve, technology changes, customers shift. On top of that, businesses are constantly testing assumptions. The faster your partner can learn and adapt, the less money and time you’ll waste. Agility isn’t just a nice-to-have, it’s often what keeps a business ahead of the curve.
5. Clear and Professional Communication
Revenue Sharing is a close collaboration. Both teams work almost like one unit. But that closeness can sometimes lead to vague or casual communication, leaving founders confused about what’s happening behind the scenes. A good partner should have streamlined, professional processes for reporting, syncing, and planning. You need visibility into what’s going on without having to chase for updates.
Choosing a Revenue Sharing partner is a big decision. But when you get it right, you save time, energy, and budget, and gain the peace of mind to focus on what matters most: developing the product.
That’s when 1 + 1 doesn’t just equal 2, it can turn into 3, 5, or even 10.
We at IMP hope these real-world insights help you find the “right match” for your business.
