Frequently Asked Questions
Need help with something? Here are our most frequently asked questions.
Frequently Asked Questions
Need help with something? Here are our most frequently asked questions.
IMP Marketing
How does a revenue-sharing model run?
IMP operates as a shared risk shared reward marketing agency for eCommerce brands. Instead of large retainers, we charge a base fee plus performance-based payout – we only earn when you grow. This ties our success directly with yours.
How does IMP Marketing scale eCommerce brands with revenue-sharing partnerships?
IMP plugs in as a full-stack growth team, which earns from your growth, not hours billed. We move fast, test constantly, and scale what works. Partnering with us, you’ll get an entire marketing department for the cost of one hire, backed by 10+ years of eCommerce expertise.
What kind of eCommerce brands does IMP Marketing work with?
IMP partners with established brands that have: proven product-market fit, high-potential markets, strong unit economics (20%+ margins, high AOV/LTV), fast execution, and data-driven mindsets.
What kind of services does IMP Marketing provide?
As a performance-based eCommerce growth agency, IMP delivers full-funnel execution, including: Shopify store setup and management; email and SMS marketing; paid media management; conversion optimization; promotions planning and execution; as well as creative and design.
How does IMP Marketing track and calculate shared revenue?
IMP tracks revenue through integrated analytics across your eCommerce platform and channels. The revenue baseline is clearly set at the start of the partnership. You only share a percentage of additional growth we help drive, not your existing revenue. Tracking rules and attribution are agreed upfront, with shared access to analytics and transparent reporting.
What does the working process between IMP Marketing and its clients look like?
Once we say “Hell Yes” to the partnership, you’ll move into onboarding where we’ll define KPIs, and create your growth roadmap. We’ll conduct a deep audit and strategy, tailor the roadmap, run quick tests to find what works, build the scalable foundation for growth, and then aggressively push your revenue.
How to start working with IMP Marketing?
It starts with a Discovery Call. We’ll evaluate your “Stage-fit” by reviewing your current data, unit economics, and growth goals. If our revenue-sharing model aligns with your brand’s potential and we both see a clear path to scale, we’ll move immediately to onboarding.
CoScale
What makes us different from a traditional agency?
We don’t charge for hours. We operate as an agency that only earns when you earn, which shifts everything: how we plan, how we execute, and how deeply we plug in.
How is the CoScale fee structured?
It’s based on a revenue sharing model, meaning we earn a percentage of the additional revenue we help generate. The percentage depends on your stage, growth goals, and how hands-on you want us. Let’s chat and map it out for your brand.
What if I’m not making $50,000/month yet?
Don’t worry. We’ve designed two paths to help you get there:
– Starting without an eCommerce site? Go with our Launchpad Package to build the right foundation.
– Already have a website but need to optimize your funnel? The Starter Package is for you.
Do I need a full marketing team to work with you?
Not at all. We work with lean teams and solo founders all the time. We plug in as your embedded growth team.
How soon can I expect results?
Most brands start seeing traction in the Quick Wins phase, which usually occurs within 6–8 weeks.
What if I already have someone running ads?
No problem. We can audit, collaborate, or take over, depending on what’s working and what’s not.
Can we scale internationally with CoScale?
Absolutely. One of our standout cases – Curacoro scaled from Canada into two additional countries: the US and France.
How involved do I need to be as a founder?
You’ll be informed, but not overwhelmed. We take the lead, so you can stay focused on product, ops, and long-term vision.
Launchpad & Starter
How is Launchpad and Starter priced?
We work on a flexible monthly retainer, tailored to your brand’s scopes and goals. Let’s talk to see what fits.
Why don’t Launchpad and Starter use revenue sharing?
At this stage, your system is still being built and your revenue is not yet stable, so the room for sharing is unclear. A simple retainer keeps things fair and flexible while we set the stage for long-term scale.
I don’t have a website yet, is Launchpad right for me?
Yes. Launchpad is designed for brands starting from scratch, we’ll build your foundation, everything from strategy to storefront.
What happens after Starter? Can I scale further?
Absolutely. Once your foundation is solid and you’re seeing traction, you can move into CoScale for revenue-sharing model.
Do you handle creative production?
It’s open to discussion. We cover essential creative assets in-house, like ads, emails, and offers if you need us to. But if you prefer to handle it on your side, that’s cool. We’ll provide clear, constructive guidance either way.
Solutions
EXPLORE
Copyright © 2025 IMP Marketing. All Rights Reserved | Privacy Policy