Flash Sale brought more than USD40,000 in revenue
A Flash Sale is a discount or promotion offered for a limited time that many businesses choose to implement during end-of-season sales. Thanks to this strategy, a client of IMP increased more than USD40,000 in revenue within three days and generated new demand to reduce the inventory before restocking. As a performance-based eCommerce growth agency, […]
Revenue increased more than 400% with Revamped Promotion Flow for new customers
By revamping new customer promotions for the first orders, a client of IMP increased their revenue by 400%. Here is the detail of how we did it. 1. Background In e-commerce, offering promotions for the first order helps convert leads into customers effectively. However, the discount alone was insufficient. Customers need more motivation to actually […]
Thank You Email brought $200,000 in Revenue, 2.4% of Order Rate
The Thank You Email is an effective marketing tool that e-commerce companies should not ignore. By adopting an insightful thank-you email script, IMP helped a client reach nearly $200,000 after 18 months of implementation. 1. Background Sending the Thank You Email is an important step in delivering a memorable shopping experience for e-commerce businesses. Not […]
Customer Winback Email brought $230,000 in revenue
As the market becomes more competitive, the strategy to acquire new customers usually costs 5 times higher than maintaining existing customers. Therefore, winning customer loyalty has always been the top priority. One of the solutions to minimize losing customer rates and raise more revenue from them is to launch customer winback email series. As this […]
