Email Marketing contributed more than 50% in revenue during the Summer Sale
By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign reached more than $230,000 in revenue, over 50% of which was from Email Marketing. 1. Background Planning a summer promotion for any e-commerce business is essential since this is when people […]
Women’s day campaign brought $2 million in revenue
1. Context IMP’s client desired to run a campaign in March to celebrate International Women’s Day and drive more sales revenue. Running a business in the field of eyelash extensions and cosmetics, the client had the advantage that most of its customers are women. Therefore, this was an ideal opportunity to foster revenue growth. 2. […]
Revenue from abandoned cart email increased by 43% after one month
In Ecommerce, the phrase “cart abandonment” or “abandoned cart” refers to the abandoning shopping cart of customers. According to a report by Baymard Institute, 70% of shopping carts are abandoned, which means for every 100 potential customers visiting the store, there will be 70 people who do not make a purchase. This shows that brands […]
Increase customer loyalty and store revenue with the “Happy Birthday” program
Specific figures achieved from the campaign: A customer’s birthday is a valuable opportunity for businesses to “win” their customers’ hearts by showing appreciation towards them. This will help strengthen customer loyalty and bring profits for the companies in the long run. As a performance-based eCommerce growth agency, IMP partnered with a beauty brand to design […]
