IMP Marketing Recognized as a Google Premier Partner for 2026
IMP Marketing has officially been recognized as a Google Premier Partner for 2026, the highest tier in the Google Partners program. This distinction places IMP Marketing among the top 3% of Google Partner agencies in our region, recognizing agencies that demonstrate outstanding campaign performance, strong technical expertise, and a consistent ability to drive measurable growth […]
Build An In-House Team Or Partner With A Revenue Share Marketing Agency
For most SME founders, the real challenge usually comes down to two limited resources: money and time.How do you invest the least, get the biggest return, and avoid burning yourself out along the way? That question quietly sits behind almost every major decision inside a company. And it often comes up when founders have to […]
Email Marketing contributed more than 50% in revenue during the Summer Sale
By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign reached more than $230,000 in revenue, over 50% of which was from Email Marketing. 1. Background Planning a summer promotion for any e-commerce business is essential since this is when people […]
Women’s day campaign brought $2 million in revenue
1. Context IMP’s client desired to run a campaign in March to celebrate International Women’s Day and drive more sales revenue. Running a business in the field of eyelash extensions and cosmetics, the client had the advantage that most of its customers are women. Therefore, this was an ideal opportunity to foster revenue growth. 2. […]
Flash Sale brought more than USD40,000 in revenue
A Flash Sale is a discount or promotion offered for a limited time that many businesses choose to implement during end-of-season sales. Thanks to this strategy, a client of IMP increased more than USD40,000 in revenue within three days and generated new demand to reduce the inventory before restocking. As a performance-based eCommerce growth agency, […]
Revenue increased more than 400% with Revamped Promotion Flow for new customers
By revamping new customer promotions for the first orders, a client of IMP increased their revenue by 400%. Here is the detail of how we did it. 1. Background In e-commerce, offering promotions for the first order helps convert leads into customers effectively. However, the discount alone was insufficient. Customers need more motivation to actually […]
Thank You Email brought $200,000 in Revenue, 2.4% of Order Rate
The Thank You Email is an effective marketing tool that e-commerce companies should not ignore. By adopting an insightful thank-you email script, IMP helped a client reach nearly $200,000 after 18 months of implementation. 1. Background Sending the Thank You Email is an important step in delivering a memorable shopping experience for e-commerce businesses. Not […]
Customer Winback Email brought $230,000 in revenue
As the market becomes more competitive, the strategy to acquire new customers usually costs 5 times higher than maintaining existing customers. Therefore, winning customer loyalty has always been the top priority. One of the solutions to minimize losing customer rates and raise more revenue from them is to launch customer winback email series. As this […]
Revenue from abandoned cart email increased by 43% after one month
In Ecommerce, the phrase “cart abandonment” or “abandoned cart” refers to the abandoning shopping cart of customers. According to a report by Baymard Institute, 70% of shopping carts are abandoned, which means for every 100 potential customers visiting the store, there will be 70 people who do not make a purchase. This shows that brands […]
Weekend revenue increased by 20% after a month of Weekend Sale
In e-commerce, there is a common trend that the revenue achieved on weekdays is often higher than on the weekend. No matter what field that businesses are running in, most of them always find it extremely hard to pull sales on Saturdays and Sundays. Thus, how to improve weekend revenue and gain profits monthly? Let’s […]
