Curacoro – From Local Brand To Global Scale

Curacoro

The Brand Context Founded in 2016 by lash technician Ann as a one-person lash brand, Curacoro, originally known as LLBA, quickly rose to become a leading handmade lash supplier in North America. The Challenge At That Time Curacoro was on an upward curve, their revenue was rising fast, but the scaling beyond limits required more […]

Year-End Party 2025

The best part of the year-end party was seeing everyone show up dressed up, laughing, singing way too loud, and just being themselves. Grateful for every team and every person who made this year what it was. Here’s to the people, the energy, and more moments like this ahead 🥂

Wrap up our 2025 review

wrap up our 2025 review

This year, we leaned fully into how we work best as true growth partners. We worked closely with our partners, tested what actually matters, and stayed accountable to real results. At the end of the day, we treated every partnership like our own business. 🤝

Kolor Acrylic – A Total Ecommerce Makeover 

The Brand Context Kolor Acrylic is a young beauty brand founded by a talented nail technician with a strong TikTok following. Thanks to the quality of their acrylic powders and engaging short-form content, the brand had already built a loyal community on social media. But while Kolor was getting love on TikTok and Instagram, their […]

IMP Design Team Sharing Unpacking Design Thinking

IMP Design Team Sharing Unpacking Design Thinking

Last week, IMP design team hosted an internal session where our design team delved into the principles of design thinking. They highlighted the importance of user-centricity, problem definition, idea generation, prototyping, and iterative testing in the creative process. Moreover, the team provided a glimpse into the initial stages of the design process, outlining how we […]

[Training] Codes of Innovation

[Training] Codes of Innovation

Last weekend, the IMP team had the chance to learn and get inspired at a stunning creative space on the 75th and 76th floors of Landmark 81. It was a session that opened our minds to the thinking and formulas behind some of the world’s most impressive ad campaigns. With fresh perspectives and new creative […]

We Are Hiring A Performance Marketing Specialist

Hiring

Develop and execute Digital Media & Performance strategies to achieve client objectives. Collaborate with internal teams (Account, Design, Content, etc.) to ensure seamless project implementation.

We Are Hiring A Creative Executive

Hiring

Develop content strategies that drive engagement & sales across eCommerce websites, email marketing, social media, and digital ads. Research user behavior & trends in global eCommerce markets to create high-performing content.

We Are Hiring A Digital Marketing Intern

Hiring

Support the implementation of Digital Marketing projects (Shopify, Email Marketing, SEO). Proactively research and update knowledge related to assigned projects under the guidance of the Leader.

11 Years Of Transformation

11 Years Of Transformation

Adapt. Thrive. Lead. In 2025, we mark 11 years not just of growth — but of reinvention. From a digital marketing agency to a Revenue-Sharing Accelerator for global e-commerce brands, IMP has constantly evolved to stay ahead of the curve. This transformation reflects our core belief: That great partnerships are built on shared outcomes. That […]