Order Rate from Browse Abandonment Email reached 6%
Email browse abandonment (a reminder of searched products) is one of the automated emails that attract customers to the website and increase the purchasing potential. By adopting this type of email, IMP’s customers reached a purchase rate of up to 6%, and one-year revenue (email only) gained more than $72,000. 1. Background Enterprise L works […]
Customer Winback Email brought $230,000 in revenue
Learn how a customer winback email series helped an e-commerce brand generate $230,000 in revenue and boost the email order rate to 1.6%.
Welcome Email helps convert 12% of Leads into customers
By revamping the Welcome email’s content and design, IMP’s client achieved a conversion rate of up to 12%, bringing in $16,000 in email revenue in the first 2 months. So how did they achieve this result? Find out in this article. 1. Context Welcome emails are an effective way to impress leads. E-commerce businesses can […]
Bulk purchase promotions boosted the average order value (AOV) by 20%
For E-commerce businesses, AOV (average order value) is a crucial metric and needs to be optimized regularly. After two months of boosting bulk purchase promotions, IMP’s client has seen impressive growth in AOV. Let’s find out how they did it! Context As a B2B business providing beauty products, IMP’s client wanted to increase order value […]
Revenue from abandoned cart email increased by 43% after one month
Learn how IMP increased abandoned cart email revenue by 43% in one month with personalized content, better timing, and conversion-driven incentives.
Things To Keep In Mind While Building A Shopify Store
Setting up an effective online store on Shopify also requires many considerations. Check it out.
How to maximize customer lifetime value?
To achieve the goal, companies need to maximize customer lifetime value. Read this article to explore the way.
Ways to calculate customer lifetime value that the business should know
Customer lifetime value is important to a business because it helps determine the profit that companies can gain. Let find out ways to calculate them.
Shopify tips all store owners need to know
Businesses and store owners need to know well about Shopify to carry out their business. Read this article.
Understanding customer lifetime value
The successful businesses are the ones with the most loyal customers. So companies should understand thoroughly CLV to gain that.
