Segmentation in Email Marketing: Benefits and Implementation

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Segmentation is one of the practical methods in email marketing that every business needs to implement. Along with the benefits of sending the right content to the right audience, segmentation also helps companies achieve outstanding results. What are those benefits? And how to adopt segmentation effectively? 1. What’s Segmentation in Email Marketing? Segmentation is a […]

New Logo, New Journey

New Logo, New Journey

IMP proudly marks a new chapter with a refreshed logo, reaffirming our mission to grow sustainably and succeed together with global eCommerce clients.

Doubling Instagram Direct Messaging Conversations Started Rate by optimizing ads

doubling instagram direct messaging conversations started rate by optimizing ads

By properly optimizing Instagram ads, IMP helped a Custom T-shirt Manufacturer drive 2.0x more messaging conversation started rates and reduce cost per conversion by 20%. Background Paid Media is an essential component of revenue growth for online businesses. A client of IMP, as Custom T-shirt Manufacturer for stores and factories in the US, is adopting […]

Email Marketing Automation: Definitions, Benefits, and Implementation

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Email automation helps brands reach the right audience with relevant messages at the right time to build long-term customer relationships and increase revenue. What is email automation? Unlike sending newsletters and one-time campaigns to a group of customers, email automation sets up an email that is sent to a specific individual whenever they meet the […]