[Training] Email Marketing & Marketing Automation

With the goal of continuous skill development and the spirit of “Learn Every Day,” IMP regularly organizes internal training sessions for the team.

Yesterday’s session focused on one of our key strengths — Email Marketing and Marketing Automation. Led by Mr. Luc Ho, Media Senior, the training introduced a new email marketing tool and compared its features with other platforms such as HubSpot, Mailchimp, and GetResponse.

After the session, the team gained a clearer understanding of how to build campaigns, read reports, and apply automation effectively to improve results.

Big thanks to Luc for sharing his knowledge and insights with the team! 🙌