DTC Go-to-Market

DTC Go-to-Market is IMP Marketing’s lean go-to-market strategy for brands launching products or entering new markets through their own Shopify store. In 8–10 weeks, we select up to 3 hero products, create tailored ads, and run campaigns to reach real buyers and identify which products show the strongest potential for product-market fit. You get practical insights and clear next steps to guide your growth after launch. One fixed fee, 0% markup on ad spend, and everything stays in your name.

The DTC Go-to-Market package covers four stages: GTM strategy, creative production, Meta Ads execution, and reporting. It includes market and buyer research, selection of 1–3 hero products, offer and messaging development, up to 15 ad creatives per product, product page optimization, upsell section setup, and tracking configuration. Meta campaigns are launched and optimized twice a week, with new creatives and offers introduced to improve performance. At the end of the 8–10-week program, you receive a report covering key metrics, insights, and clear next steps to guide your growth after launch.

The full product launch process takes around 8-10 weeks: 1-2 weeks of preparation followed by 6-8 weeks of live campaigns. The program has a defined end date, so you know the timeline and deliverables from the start.

We offer different package options tailored to your goals and budget. The fixed fee starts at $5,000 and includes market and buyer research, selection of 1–3 hero products, offer and messaging strategy, up to 15 ad creatives per product, product page optimization, tracking setup, and Meta Ads launch and optimization. The ad budget is from $2,000 per month per product, with 0% markup on ad spend. Through this 8–10-week program, you’ll gain insights to support demand validation and market validation, helping you assess product potential and make more informed decisions about product-market fit. You’ll also receive a final report with key performance metrics, actionable insights, and clear next steps to guide your growth after launch.

You provide your product information, store and ad account access, and any existing photos, videos, or reviews. Based on your brand strategy, package, budget, and market and buyer research, we select up to 3 hero products with strong launch potential. Once you approve the selection, we develop the campaign strategy and use your existing assets to create ads before launch.

IMP Marketing starts with market and buyer research to select 1-3 hero products based on your brand, target buyers, and budget. We then develop the offer, promotion plan, creative angles, and messaging to support your launch. This gives your campaign a clear strategy before ad spend begins and helps you make more informed decisions about what to scale next.

IMP Marketing offers two options to help you move forward:

• If your Shopify store is live and ready to sell, this package helps you launch your next product or enter a new market. We’ll conduct a Quick Readiness Audit and provide a short list of recommended fixes before campaigns go live.
• If you’re starting from scratch or your store needs work before it’s ready to convert, the Full Launch Combo combines DTC Shopify store setup with campaign execution in one plan and saves you $500.

Unlike traditional paid ads management, IMP Marketing’s DTC Go-to-Market focuses on validating product potential before scaling. With a fixed fee starting at $5,000 and 0% markup on ad spend, you’ll launch 1-3 hero products with up to 15 ad creatives per product over 8-10 weeks. The goal is to identify what sells, who buys, and at what cost per order, so you can make informed decisions about what to scale next.

We’ll tell you clearly. Your final report shows which products to lead with, adjust or hold, and what we recommend trying next. Whatever the results, you keep all accounts and data, plus a growth strategy for the next stage. Run it yourself, or scale with one of our Growth packages.