Amazon-to-Shopify expansion services
DTC Launchpad
for Amazon Sellers
Own your customers, not just your listings
Fast-track your DTC expansion with a Shopify storefront built around your existing products, reviews, and inventory.
Let’s Talk About Your Store
Why expand beyond Amazon?
Amazon gives you sales. It doesn’t give you customers.
Own your customer data
On Amazon, you never see a buyer’s email. In your own Shopify store, every order adds a customer you can reach again.
Set your own offers
Your price, your bundles, your promotions, without racing the next seller for the Amazon Buy Box.
Turn one order into many
Email brings buyers back without another ad click. Repeat customers are where DTC margin lives.
Spread your risk
A suspended listing, a fee hike, or a policy change can’t stop your whole business when you have your Shopify store as an additional sales channel.
Build a brand, not an ASIN
Building a DTC channel alongside Amazon helps strengthen your brand and grow beyond the marketplace.
Why Amazon brands stall on Shopify.
And how we fix it.
The product isn’t the problem. It already sells on Amazon. What’s missing is DTC know-how: Shopify runs on different rules, and the skills that win on Amazon don’t carry over on their own.
One package. A ready-to-earn Shopify store.
Stay focused on what you do best. We handle Shopify end to end.
- 4 to 8 weeks
- All-inclusive pricing
A store built to convert
A brand-first Shopify experience modeled on top stores in your niche: complete design, product pages that sell, reviews and trust signals in place, mobile-first, and ready for search (SEO) and AI answers (GEO). Ready to take orders on day one.
Fulfillment, your way
Amazon MCF: orders ship from your existing FBA inventory. No new warehouse, with Buy with Prime where eligible.
Your own 3PL or warehouse: we connect it to Shopify, with shipping rates and order tracking set up.
Either way, inventory, shipping rates and tracking emails are tested end to end before launch.
Tracking you can trust
GA4, Search Console, Meta Pixel and Conversions API, connected and checked end to end. Every visit, cart and order is counted correctly from your first visitor, so you always know which pages and ads actually make money.
Email that brings buyers back
Klaviyo flows live from day one: welcome popup, welcome series, abandoned cart and post-purchase flows. They greet new visitors, recover abandoned carts and turn first-time buyers into repeat customers.
Ad accounts, ready to scale
Meta Business Manager, Google Ads and Merchant Center set up to best practices, with a synced product catalog. The day you switch on ads, nothing holds you back.
A social presence from day one
Your Facebook and Instagram are set up with launch content that tells your brand story clearly. Shoppers understand your brand at first glance, instead of guessing at it.
From kickoff to launching in 4-8 weeks
Four phases, each with a clear output. Work overlaps, so nothing waits on a long handover.
Kickoff and discover
We review your Amazon catalog and sales data, select your hero products, and agree on the Shopify store layout and template.
Build and connect
Shopify build, MCF or 3PL connection, GA4, Pixel and Conversions API, Klaviyo flows and ad accounts.
Test end to end
We place test orders and check inventory, shipping rates, tracking emails and conversion events before anything goes live.
Launch and handover
Go live, with training and guidelines. Every account is handed over in your name.
Optional add-on
Your Store Is Live.
Now Let’s Grow with DTC Go-to-market.
A 6-10-week campaign focused on your best-performing products, starting the week your store goes live. You get your first real orders, email subscribers, and a Signal Report showing you what to scale next.
1 · Pick
Hero products selected based on your sales and market data, with bundle ideas.
2 · Plan
Audience, channel, budget split, success criteria agreed upfront.
3 · Create
Up to 15 ad creatives per product, tailored to your campaigns.
4 · Launch
Live on Meta, with optimizations twice a week.
5 · Signal Report
Cost per Order, CVR, AOV, and ROAS by product, with detailed insights and actionable next steps.
Already have a Shopify store? DTC Go-to-market works on its own. We audit tracking first, then launch and optimize ad campaigns to drive growth.
Choose How You Launch Your DTC Store
DTC Launchpad for Amazon Sellers
Best for brands that need a complete store, built right.
- A complete Shopify store, built to convert
- Fulfillment through Amazon MCF or your own 3PL
- GA4, Search Console, Meta Pixel and Conversions API
- Klaviyo welcome popup and core email flows
- Meta, Google Ads and Merchant Center set up
- Facebook and Instagram launch content
- Training, guidelines and full handover
Full Launch Combo
Best for brands that want a powerful market entry before scaling.
SAVE $500
- Everything in DTC Launchpad for Amazon Sellers
- 6-10-week launch campaigns focused on 1-3 hero products.
- Up to 15 ad creatives per product
- Ad launch and optimization on Meta, twice a week
- Signal Report: cost per order, CVR, AOV and ROAS per product
- Practical insights and clear next steps after launching
After launch: grow with a monthly Growth package, or a CoScale revenue-share partnership when you’re ready.
Case study: Amazon-to-Shopify expansion
From Amazon seller to its own US store,
with zero new warehouses.
Sunhouse, a well-established Vietnamese home and kitchen brand, partnered with IMP Marketing to launch its US DTC store using Amazon MCF. With end-to-end support, Sunhouse expanded beyond Amazon, strengthening its brand and reaching more customers.
What we did
- Researched, built, and localized the Shopify store for US shoppers
- Connected Shopify to Amazon for fulfillment
- Integrated Amazon product reviews into the Shopify store
- Built Klaviyo popup, welcome series, abandoned cart and post-purchase flows
- Set up ad accounts ready to switch on
- Created social media content and designs
How DTC Launchpad compares to the alternatives
How Our DTC Launchpad Compares to Other Agencies
Most Amazon brands choose between a freelancer, a Shopify dev agency or a new hire. Here is how the options typically differ.
Amazon sellers can build their own DTC stores in different ways. Here’s what sets IMP Marketing’s approach apart.
IMP Marketing's
DTC Launchpad
Key Strengths
- One-stop shop: Amazon, Shopify and marketing expertise in one team, so nothing falls between vendors
- Fast: A live store in 4-8 weeks
- Built to sell: by people who run real stores and ad budgets every day
Considerations
- An investment: Costs more than doing it yourself or hiring a freelancer, but typically less than a Shopify agency plus a marketing agency, or an in-house hire.
Doing it yourself
Key Strengths
- Lowest cash cost: No agency or freelancer fees.
- Full control over every detail
Considerations
- Weeks of learning: Research, trial and error before anything works.
- Time taken from bigger priorities: Partnerships, Finance or product R&D all wait.
Freelancers
Key Strengths
- Lower price: Usually cheaper than an agency.
Considerations
- Uneven quality: Hard to guarantee from one freelancer to the next.
- Several freelancers needed: Design, development, ads and email rarely come from one person.
Shopify dev agency
Key Strengths
- Deep Shopify expertise: Strong at design and development skill.
Considerations
- Higher price
- Light on performance marketing: Often limited experience running ads and driving sales numbers, so you need to hire a separate marketing agency.
In-house hire
Key Strengths
- Flexible: Adapts as your priorities change.
- Brand familiarity: A dedicated person who knows your brand.
Considerations
- High cost and overhead: Salary, tools and benefits add up.
- No guarantee: The hire may not deliver, and the role may not stay fully utilized.
Other Agencies
Key Strengths
- Specialized expertise: Strong skills in specific areas such as Shopify development or marketing.
- Flexible options: Choose providers based on your needs and budget.
Considerations
- Multiple vendors: Store development and marketing may require separate agencies.
- More coordination: You manage communication and handoffs between providers.
Why CHOOSE US?
Your All-in-One Partner for a Faster DTC Launch
We bring all three capabilities together: Amazon expertise to leverage what already works, Shopify development to build your DTC store, and hands-on eCommerce marketing experience to optimize it for conversions and growth.
Launch faster with an experienced team
Get your DTC store live faster with aligned structure, content, and design from day one.
Operators, not just builders
We bring the experience trusted by 7-figure brands to keep your store optimized and conversion-focused.
You own everything
Every account, customer and data point stays in your name.
Transparency & effective communication
We keep you updated with clear insights and timely reports, so you always know where your business stands.
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FAQs
What does an Amazon-to-Shopify expansion agency do?
An Amazon-to-Shopify expansion agency helps established Amazon sellers build and launch their own Shopify sales channel. Services may include Shopify store development, Amazon fulfillment integration, conversion tracking, email marketing setup, and customer acquisition support. IMP Marketing provides these services through DTC Launchpad, with an optional DTC Go-to-market campaign to validate the potential of hero products and uncover growth opportunities.
What is DTC Launchpad?
DTC Launchpad is IMP Marketing's end-to-end Amazon-to-Shopify expansion service for established Amazon sellers looking to build a direct-to-consumer sales channel. It combines Shopify store development, Amazon fulfillment integration, conversion tracking, email automation, and marketing infrastructure in one launch package, typically delivered within 4-8 weeks.
Is this an Amazon to Shopify migration? Do I have to leave Amazon?
Not at all. You can keep selling on Amazon while launching your own Shopify store as a second sales channel, using the same products and reviews to reach more customers and grow sales.
Will a Shopify store affect my Amazon sales? Do I need a 3PL or warehouse?
Your Amazon listings stay as they are, while your Shopify store reaches buyers through your own ads, email, and social channels. Orders can be fulfilled using the same FBA inventory through Amazon Multi-Channel Fulfillment (MCF), so you don’t need a separate warehouse. Already have a 3PL? We can connect that instead.
How long until my store is live, and what do I need to provide?
Typically 4 to 8 weeks from kickoff. The optional DTC Go-to-market campaign runs for 6-10 weeks after launch. You provide your brand assets, product list, Seller Central access, and domain. We handle the writing, design, and setup.
Can I use DTC Go-to-market without DTC Launchpad?
Yes. If you already have a Shopify store, DTC Go-to-market works on its own. We check your tracking and store setup first, then launch and optimize ad campaigns to drive growth.
I tried Shopify before and it didn’t work. Why is this different?
Success on Shopify depends on more than just having a store. We bring the full setup, from a conversion-focused storefront to tracking, email, and ads. If you want to take it further, DTC Go-to-market is available as an add-on to test products, identify what works, and find opportunities to scale before committing more budget.
Who owns the store and accounts?
You do. Your Shopify, Klaviyo, GA4, Meta Business Manager, and all other accounts are set up in your name, so you retain full ownership and control.
Do I need a team to run it after launch?
Not necessarily. We build for lean operations and provide detailed handover materials, training, and guidelines so you know what needs to be done. You can manage the store yourself, hire only the support you need, or continue working with IMP Marketing as you grow.
How is our DTC Launchpad different from hiring a Shopify development agency?
Shopify development agencies vary in scope, with some focusing primarily on website design and technical development. IMP Marketing's DTC Launchpad combines Shopify development with Amazon fulfillment integration, conversion tracking, email automation, and marketing account setup.
