Achieving multi-purpose objectives on Mother’s Day without discounting
Using Email Marketing as the primary channel in Mother’s Day campaign, IMP supported one client reach over $120.000 in revenue without discounting.
Email Marketing contributed more than 50% in revenue during the Summer Sale
By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign reached more than $230,000 in revenue, over 50% of which was from Email Marketing. 1. Background Planning a summer promotion for any e-commerce business is essential since this is when people […]
IMP Year-End Party 2022
As the year came to a close and the air turned cool, the IMP team gathered for a warm and joyful Year-End Party 2022. It was a moment to look back on the milestones we’ve achieved together and a heartfelt gesture of appreciation to every team member who dedicated their energy and passion throughout the […]
Launching The Book “Digital Marketing For Managers”
After months of preparation, the book Digital Marketing for Managers, written by Mr. Quan Vo, our CEO, has officially hit the shelves. The book shares insights and hands-on lessons that our CEO has learned throughout more than 15 years of working with leading businesses and helping them grow through digital marketing. It’s divided into four […]
E-commerce promotions to drive sales (USA & Canada markets)
E-commerce promotions play an important role in driving sales and customer acquisition. We’ve put together everything you need to know in this article.
A Fresh New Look for the IMP Office
Change brings energy, and so does our newly renovated office. The IMP workspace just got a refresh designed to make every day more comfortable, creative, and inspiring. The renovation follows a design concept that blends functionality with IMP’s creative spirit, adding green spaces that bring fresh energy and inspiration to the office.
IMP Marketing Receives Certificate Of Appreciation From The Embassy Of Ireland In Vietnam
Yesterday, at the Emerald Run 2022 Appreciation Day, IMP Marketing was honored by the Embassy of Ireland in Vietnam with a Certificate of Appreciation for our contribution to the success of Emerald Run 2022, a charity run that raised funds for reforestation in Bach Ma National Park. It was a proud moment for our team, […]
Top popular types of sales promotions for ecommerce businesses
In e-commerce, promotions and discounts play a crucial role in fostering revenue growth. Here are the most common types you can use for your store.
IMP Marketing With Emerald Run Contribute 1,372 Trees To The Forest
Emerald Run 2022 united 740 runners to plant 1,372 trees, cover 48,099 km, and donate 136M VND, proving collective action can drive real environmental impact.
Obtaining 5x ROAS by optimizing Pinterest ads for E-commerce
Using Pinterest to reach many potential customers, IMP helped LLBA Professional – an eyelash extensions manufacturer and supplier – increase their revenue sustainably. With ROAS (Return in Ads Spend) 5x, this campaign was chosen as a Featured Success Story on Pinterest. This is also their first case study in the ASEAN SMB sector. 1. The […]
