We’re excited to share some valuable insights from our IMP Scale Team on the power of email marketing!
Email Marketing Overview:
– Email Marketing has reached 4 billion daily email users, projected to grow to 4.6 billion by 2025.
– Consumers spend an average of 9 seconds reading brand emails (Statista, 2022).
– Email marketing yields an average return of $36 for every $1 invested (Litmus, 2022).
Email Marketing Types:
– Email Automation Flow (Welcome Emails, Promotional Emails, Abandoned Cart Emails, Announcement Email, etc): Automated, personalized emails triggered by customer actions to nurture and engage over time.
– Email Campaign (Promotional Email Campaigns, Seasonal Email Campaigns, Nurturing Email Campaigns, Monthly Newsletters, etc): One-time sends, like promotions or newsletters, focused on driving immediate engagement and achieving short-term marketing goals.
Klaviyo Overview:
– The sharing session explores popular Email Marketing platforms, with a particular emphasis on Klaviyo—a key tool IMP Marketing uses for executing stand out email campaigns.
– Klaviyo offers various features, including template creation, sign-up forms, and campaign management, etc.
– It also supports review tracking, platform integration, personalized automation, segmentation, and more.
Interested in taking your email marketing to the next level? Discover how our team of Klaviyo experts can transform your strategy and drive substantial revenue growth. Reach out to us today!
