Last week, IMP Marketing hosted an insightful session on effective Email Marketing strategies with the Growth Team. Here’s what you need to know:
Key Metrics & Insights:
– Click Rate vs. Click Through Rate (CTR): Analyze both to refine design & content.
– Active On-Site Tracking: Use Klaviyo to customize e-commerce metrics and track customer journey steps, helping you enhance real-time outcomes.
– Bounce Rates & Spam Reports: Troubleshoot technical issues and ensure content relevance.
– Industry Benchmarking: Compare your metrics to see where you stand and set realistic goals.
– Adapting to Privacy Changes: Leverage Klaviyo’s tools to filter data and fine-tune campaigns for precision, effectively mitigating the impact of Apple’s Mail Privacy Protection on open rates.
Email Marketing Best Practices:
– Data Quality: Maintain a clean, updated email list.
– Segmentation: Target specific groups for higher engagement.
– Personalization: Tailor emails to individuals for maximum impact.
How can we implement effective segmentation or personalization?
Share these insights with your network for more values and stay tuned for our next sharing!
