The Context
Founded in 2016 by lash technician Ann as a one-person lash brand, Curacoro, originally known as LLBA, quickly rose to become a leading handmade lash supplier in North America.
The Challenge At That Time
Curacoro was on an upward curve, their revenue was rising fast, but the scaling beyond limits required more than a solo founder could handle. To scale their DTC presence globally while navigating a major rebrand, they needed a full-funnel digital growth.
IMP Marketing Powers Them Through
Growth Strategy & Execution Lead
We become Curacoro’s eCommerce growth partner, navigating them through a major rebrand without losing momentum, while breaking into new markets and fueling global expansion.
Achievement Highlight
LLBA’s success was highlighted by Pinterest, with IMP Marketing recognized as the first ASEAN marketing agency to be featured in an SME success case study.
Showcase
A Kind Word From The Founder
“To me, IMP has been a trusted partner throughout the years we’ve worked together.
I also want to say thank you to team leads, the entire design, marketing, and SEO teams for their consistent support during this time.
A special shoutout to Quan, who has not just been our agency director, but has also been like a friend who shares thoughtful advice on life, business, and strategy.”
Ann Mai – Founder of Curacoro
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