The Context
Founded in 2016 by lash technician Ann as a one-person lash brand, Curacoro, originally known as LLBA, quickly rose to become a leading handmade lash supplier in North America.
The Challenge
Curacoro was growing fast, but scaling beyond what a solo founder could handle required a full-funnel digital growth system. They also needed to navigate a major rebrand without losing momentum.
IMP Marketing Powers Them Through
Growth Strategy & Execution Lead
We became Curacoro’s embedded eCommerce growth partner, navigating them through a major rebrand, breaking into new markets, and building the systems to fuel their global expansion.
Achievement Highlight
Curacoro’s success was highlighted by Pinterest, with IMP Marketing recognized as the first ASEAN marketing agency to be featured in an SME success case study.
A Kind Word From The Founder
“To me, IMP has been a trusted partner throughout the years we’ve worked together.
I also want to say thank you to team leads, the entire design, marketing, and SEO teams for their consistent support during this time.
A special shoutout to Quan, who has not just been our agency director, but has also been like a friend who shares thoughtful advice on life, business, and strategy.”
Ann Mai – Founder of Curacoro
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