The Context
Kolor Acrylic is a young brand founded by a talented nail technician with a strong TikTok presence. Their acrylic powder was gaining traction with loyal followers, thanks to its excellent quality.
The Challenge
Kolor had loyal customers but struggled to convert new visitors. The solo founder knew the brand needed a revamp but couldn’t afford to slow down to make it happen.
What We Did
Starting with just a logo, product labels, and a few DIY product photos, we helped Kolor completely refresh its brand presence.
Our team rebuilt everything from the ground up, including visuals, messaging, a new conversion-focused website, and email flows to create a brand experience that finally reflects the quality of the products behind it.
Showcase
A Kind Word From The Founder
Partnering with IMP has been one of the best decisions for Kolor Acrylic. We started as a small new brand with a very humble foundation, and IMP rebuilt our website from the ground up while tightening up every piece of strategy and execution.
Throughout the process, Mr. Quan, the CEO, got deeply involved and the PM team moved fast despite the massive time zone gap. Their level of ownership and expertise is rare to find.
Chris Cao – Founder of Kolor Acrylic
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