The Context
Kolor is a young brand founded by a talented nail technician with a strong TikTok presence. Their acrylic powder is gaining traction with loyal followers on social media, thanks to its excellent quality.
The Challenge At That Time
Despite revenue from loyal customers, Kolor struggled to convert new sales. The founder knew the brand needs a complete revamp but lacked the time and resources to implement it.
IMP Marketing Powers Them Through
Brand Revamp & Conversion-Ready Website Transformation
We partnered with them to redesign their brand, rebuild their website, and create a stronger foundation for conversion-focused growth across multiple channels.
Showcase
A Kind Word From The Founder
Partnering with IMP has been one of the best decisions for Kolor Acrylic. We started as a small new brand with very humble foundation, and IMP rebuilt our website from the ground up while tightening up every piece of strategy and execution.
Throughout the process, Mr. Quan, the CEO, got deeply involved and the PM team moved fast despite the massive time zone gap. Their level of ownership and expertise is rare to find.
Chris Cao – Founder of Kolor Acrylic
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