The Brand Context
Founded in 2016 by lash technician Ann as a one-person lash brand, Curacoro, originally known as LLBA, quickly rose to become a leading handmade lash supplier in North America.
The Challenge At That Time
Curacoro was on an upward curve, their revenue was rising fast, but the scaling beyond limits required more than what a solo founder could handle. To scale their DTC presence globally while navigating a major rebrand, they needed a full-funnel digital growth.
What We Contribute To Their Success
We become Curacoro’s eCommerce growth partner, navigating them through a major rebrand without losing momentum, while breaking into new markets and fueling global expansion.
Highlight Achievement
LLBA’s success was highlighted by Pinterest, with IMP Marketing recognized as the first ASEAN marketing agency to be featured in an SME success case study.
Showcase
Hear It From The Founder
“To me, IMP has been a trusted partner throughout the years we’ve worked together.
I also want to say thank you to team leads, the entire design, marketing, and SEO teams for their consistent support during this time.
A special shoutout to Quan, who has not just been our agency director, but has also been like a friend who shares thoughtful advice on life, business, and strategy.”
Ann Mai – Founder Curacoro
Curacoro x IMP: A Revenue-Sharing Growth Partnership
At IMP Marketing, we don’t work with just anyone. We partner with brands that are serious about growth, and we’re equally invested in scaling their revenue as we are in our own.
Just like our partnership with Curacoro, we step in as growth partners, operating under a revenue-sharing model. This means we only succeed when our clients succeed, and we’re all in when we believe in a brand’s potential.
We don’t focus on vanity metrics like traffic or page designs. Our goal is simple: to drive real, measurable outcomes. More sales, higher conversions, and a solid ROI are our targets. Everything we do is aligned with one clear objective: growth.
If you’re an eCommerce brand serious about scaling, let’s connect.
