The Brand Context
Founded in 2016 by lash technician Ann as a one-person lash brand, Curacoro, originally known as LLBA, quickly rose to become a leading handmade lash supplier in North America.
The Challenge At That Time
Curacoro was growing fast, but scaling beyond what a solo founder could handle required a full-funnel digital growth system. They also needed to navigate a major rebrand without losing momentum.
What We Contribute To Their Success
We became Curacoro’s embedded ecommerce growth partner, navigating them through a major rebrand, breaking into new markets, and building the systems to fuel their global expansion.
Main Scope of Work
- Data-driven growth strategy
- Promotional campaigns configuration and discount setup on all stores
- Full-funnel Performance Marketing (Google, Meta, Pinterest)
- Email marketing & SMS
- Promotions planning & execution across all marketing channels
- On-page SEO
- Ongoing analytics and optimization
The Result
- 20% average revenue contribution from email and SMS
- 100,000+ loyal customers
- 5.0 average ROAS
Highlight Achievement
LLBA’s success was highlighted by Pinterest, with IMP Marketing recognized as the first ASEAN marketing agency to be featured in an SME success case study.
Showcase
Hear It From The Founder
“To me, IMP has been a trusted partner throughout the years we’ve worked together.
I also want to say thank you to team leads, the entire design, marketing, and SEO teams for their consistent support during this time.
A special shoutout to Quan, who has not just been our agency director, but has also been like a friend who shares thoughtful advice on life, business, and strategy.”
Ann Mai – Founder Curacoro
Curacoro x IMP: A Revenue-Sharing Growth Partnership
At IMP Marketing, we don’t work with just anyone. We partner with brands that are serious about growth, and we’re equally invested in scaling their revenue as we are in our own.
Just like our partnership with Curacoro, we step in as growth partners, operating under a revenue-sharing model. This means we only succeed when our clients succeed, and we’re all in when we believe in a brand’s potential.
We don’t focus on vanity metrics like traffic or page designs. Our goal is simple: to drive real, measurable outcomes. More sales, higher conversions, and a solid ROI are our targets. Everything we do is aligned with one clear objective: growth.
If you’re an eCommerce brand serious about scaling, let’s connect.
