The Brand Context
Kolor Acrylic is a young beauty brand founded by a talented nail technician with a strong TikTok following. Thanks to the quality of their acrylic powders and engaging short-form content, the brand had already built a loyal community on social media.
But while Kolor was getting love on TikTok and Instagram, their website wasn’t doing the brand justice. The traffic was there, the conversions were not.
The Challenge
Despite solid engagement and repeat buyers, Kolor struggled to convert new visitors into customers.
The founder knew the brand had outgrown its original website. The design felt generic. The product storytelling was weak. The buying journey was unclear.
Kolor needed a full eCommerce revamp but as a fast-moving founder-led brand, they didn’t have the time, team, or structure to execute it properly.
That’s when IMP stepped in.
What IMP Delivered
Starting with only a logo file and a handful of product photos, IMP didn’t just build Kolor a website, we built a high-converting commerce engine.
Our team reverse-engineered how beauty shoppers actually buy, then designed every layer of the store around that behavior.
We:
- Developed a new visual look across the website and social channels
- Rebuilt every product page around conversion psychology
- Mapped and optimized every step from landing to purchase
- Structured the site for scaling paid ads, influencer traffic, and repeat purchases
Every decision was guided by real data from our beauty eCommerce benchmarks and deep customer-behavior research.
The result wasn’t just a better-looking store.
It was a store built to convert traffic into revenue.
The Result
An 8x increase in conversion rate. More revenue from the exact same traffic.
Kolor went from a content-driven TikTok brand to a real eCommerce business with a professional, conversion-focused storefront.
Kolor now has a digital platform that matches the quality of its products and supports its ambition to scale globally.
Hear It From The Founder
“Partnering with IMP has been one of the best decisions for Kolor Acrylic.
We started as a small new brand with a very humble foundation, and IMP rebuilt our website from the ground up while tightening up every piece of strategy and execution.
Throughout the process, Mr. Quan, the CEO, got deeply involved and the PM team moved fast despite the massive time zone gap. Their level of ownership and expertise is rare to find.” – Chris Cao, Founder of Kolor Acrylic
Kolor x IMP: A Revenue Share Growth Partnership
IMP doesn’t work with Kolor like a typical ecommerce agency.
We partner with them as a growth partner under a performance-based model, where both sides win only when sales grow.
We don’t get paid for pages, designs, or traffic.
We get paid when our clients sell more.
That model forces everything to stay aligned:
- Better website → higher conversion
- Better messaging → higher order value
- Better customer experience → stronger retention
We only work with brands where we believe we can drive real growth because we put our own compensation on the line.
If you’re a beauty or ecommerce founder tired of agencies selling promises instead of performance, we should talk.
