[Case study] Sunhouse – From Amazon To A Global Ecommerce Store

Quan Vo
BY Quan Vo
CEO of IMP Marketing | Growth Marketing Expert
June 4, 2026
[Case study] Sunhouse - From Amazon To A Global Ecommerce Store

The Brand Context

Sunhouse is one of the leading household appliance brands and manufacturers in Southeast Asia, with a strong offline presence.

The Challenge At That Time

After gaining traction on Amazon, Sunhouse aimed to build its own global ecommerce store to grow sales in the US while strengthening brand presence, data ownership, and margins.

What We Contribute To Their Success

We started with in-depth research on industry best practices and top competitors, then worked with Sunhouse’s existing materials, adapting and refining their content and visuals to meet the expectations of US shoppers.

To streamline operations, we integrated Shopify with Amazon so that order fulfillment runs directly through the marketplaces.

We also pulled in product reviews from Amazon to display on the store, adding the social proof needed to drive conversions.

To complete the system, we set up automated email flows and ad accounts ready to activate from day one.

GROW WITH A PARTNER THAT HAS SKIN IN THE GAME

IMP combines strategy, execution, and ongoing growth support with compensation tied more closely to your results.

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The Result

A fully functional ecommerce store delivered within 12 weeks, despite multiple layers of approval as a large enterprise brand.

Ready to build your store like Sunhouse? Let’s Talk About Your Store.

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