Top KPIs Every E-commerce Merchant Should Monitor
The top KPIs in this blog post provide valuable insights, optimize performance, and drive success in the fast-paced world of e-commerce. Learn more!
The Ultimate Guide to Successfully Launching a Global Online Cosmetic Brand
This article will share invaluable tips and strategies for building a successful cosmetics business online, from product selection to digital marketing.
Take a Look at How AI Can Boost E-commerce Businesses
Discover the latest trends and innovations in AI-powered e-commerce, and grasp its immense potential for businesses and consumers alike.
Reduce Advertising Costs by Over 15% With Attribution Model Adjustments
By changing the time window in the Facebook Attribution Model, IMP has helped a beauty industry client reduce their advertising budget by 15.55%. An Overview of the Attribution Model An Attribution Model is a powerful tool that allows businesses to track every touchpoint of a customer’s journey across different platforms. By utilizing the appropriate Attribution […]
Luncheon Series With The Young Business Association (YBA)
IMP CEO Quan Vo shared 6 practical strategies on spending smarter during crisis at the YBA Luncheon, followed by a exchange with YBA Tan Son Nhat members.
IMP MARKETING | COMPANY TRIP 2023
Our company trip, themed “Together We Sail,” has officially wrapped up after an unforgettable 3-day, 3-night journey in the beautiful coastal city of Nha Trang. The energy and youthful spirit of our IMPers lit up the trip, turning the blazing sun into laughter and excitement. From thrilling beach games to breathtaking views, every moment was […]
6 Key Differences Between B2B and B2C Marketing You Should Know
B2B and B2C marketing are two different types of marketing, each with its techniques and strategies. This article will explore those distinctions by examining six fundamental differences between B2B and B2C marketing, helping you understand your organization’s best approach. Key takeaways Target Audience B2B: Key decision-makers within a company B2B targets a specific audience: key […]
Shopify Website Development Services: Top 11 Companies And 8 Common Types
The Shopify ecosystem offers numerous opportunities for those who are a part of it, including web developers, designers, and service agencies. Understanding the different services provided and the demands of top Shopify merchants is essential to stay competitive and growing in the right direction. This article will list the 11 most popular Shopify website development […]
Email Marketing for Each Stage of the Customer Lifecycle
Learn how to use email marketing at each stage of the customer lifecycle and get tips to build effective email campaigns you can use.
From Clicks to Conversions: 8 Effectively Measure Email Marketing Metrics for the Modern Era
To measure and optimize campaigns to achieve your goals, learn how to track and analyze the most important email marketing metrics in this article.
