In June, IMP Marketing’s CEO Quan Vo was invited as the guest speaker for the YBA Luncheon, where he shared practical insights on “How to Spend Smarter in Times of Crisis.”
During the session, he walked attendees through six key principles for navigating tough times effectively:
1️⃣ Limit FOMO
2️⃣ Streamline and stay flexible in marketing models
3️⃣ Cut off ineffective activities
4️⃣ Optimize every touchpoint
5️⃣ Leverage overlooked resources
6️⃣ Pick the low-hanging fruits
The event was brought to life by the enthusiasm of Host Ngo Chi Dung and the active participation of members from YBA Ho Chi Minh City – Tan Son Nhat Chapter, making for a highly engaging discussion.
Following the luncheon, IMP had the honor of welcoming the Tan Son Nhat Chapter’s Executive Board for a company visit, an opportunity to exchange ideas and explore potential collaborations for future initiatives.
We wish YBA continued growth and success in creating meaningful value for the business community.
