The Context
Sunhouse is one of the leading household appliance brands and manufacturers in Southeast Asia, with a strong offline presence.
The Challenge
After gaining traction on Amazon, Sunhouse aimed to build its own global ecommerce store to grow sales in the US while strengthening brand presence, data ownership, and margins.
What We Did
We started with in-depth research on industry best practices and top competitors, then worked with Sunhouse’s existing materials, adapting and refining their content and visuals to meet the expectations of US shoppers.
To streamline operations, we integrated Shopify with Amazon so that order fulfillment runs directly through the marketplaces.
We also pulled in product reviews from Amazon to display on the store, adding the social proof needed to drive conversions.
To complete the system, we set up automated email flows and ad accounts ready to activate from day one.
Showcase
Automated Email Flows
- Welcome Series
- Browse Abandonment
- Cart Abandonment
- Checkout Abandonment
- Customer Thank You
Automated Email Flows
- Welcome Series
- Browse Abandonment
- Cart Abandonment
- Checkout Abandonment
- Customer Thank You
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