Segmentation is one of the practical methods in email marketing that every business needs to implement. Along with the benefits of sending the right content to the right audience, segmentation also helps companies achieve outstanding results. What are those benefits? And how to adopt segmentation effectively? 1. What’s Segmentation in Email Marketing? Segmentation is a method that breaks down a list of customers based on specific criteria. In particular, segmentation is implemented to personalize emails based on customers’ geographic location, interests, shopping history, etc. Thanks to segmentation, marketing and sales messages are sent to the right audience instead of just applying one standard content to all customers. 2. The Benefits of Customer Segmentation Here are the benefits when businesses segment their email list: Segmentation helps send relevant messages to customers The more relevant the content sent to customers, the higher the percentage of interaction based on the trigger. Not all customers have the same behavior, so segmenting them into specific groups based on several criteria will help you send the right message. If the customers only view certain products, the brand can send them other relevant products that match their interests.  Segmentation helps send the right amount of email If