By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign reached more than $230,000 in revenue, over 50% of which was from Email Marketing. 1. Background Planning a summer promotion for any e-commerce business is essential since this is when people tend to shop less than any other season of the year. (1) Further research revealed that consumers are busy throughout the summer due to travel, vacations, and additional spending like summer camps, resulting in low sales. Our client experienced the same situation. Hence, we worked together to create an effective Summer Sale promotion through Email Marketing to solve the problem. 2. Implementation Without a proper plan, improving sales in low seasons like summer could significantly cause the brand to lose money. With that in mind, we used Email Marketing to engage with existing customers because of the three following benefits:(2) Here’s the detail of the Summer Sale that we planned with our client: However, according to our experience, sending emails to all customers can lead to lower engagement. Therefore, we divided recipients into different groups and tailored the content of Email Marketing to each segment,