Frequently Asked Questions
Need help with something? Here are our most frequently asked questions.
Frequently Asked Questions
Need help with something? Here are our most frequently asked questions.
About IMP Marketing
What is IMP Marketing?
IMP Marketing is a revenue share marketing agency founded in 2014, specializing in helping eCommerce brands grow in the US and Canada. With 12 years of experience, we have worked with more than 130 brands worldwide. Our model gives founders access to an experienced growth team without having to build a large in-house operation. By sharing both risk and reward, our success remains directly tied to our clients’ growth.
Which markets can IMP Marketing help eCommerce brands grow in?
IMP Marketing specializes in the US and Canadian markets while also supporting our clients expanding into Europe.
Revenue Share Model
How does IMP Marketing’s revenue share model work?
IMP Marketing and the brand agree on a revenue baseline, attribution rules, and revenue share percentage before the partnership begins. We then earn a share of the additional revenue generated above the agreed target.
What makes IMP Marketing’s revenue share model a win-win partnership?
IMP Marketing’s revenue share model aligns both teams around the same goal: sustainable revenue growth. When the brand wins, we win, which creates stronger ownership, accountability, and commitment to business outcomes. For instance, one of our standout clients achieved a 10x revenue increase in just 18 months, highlighting the power of this approach.
What should an eCommerce brand consider when choosing a revenue share marketing agency?
An eCommerce brand should consider whether the partnership supports transparent data sharing, long-term thinking, fast decision-making, data-led execution, and mutual trust. These factors help both the brand and agency stay aligned and build sustainable revenue growth together.
Services & Brand Fit
What service packages does IMP Marketing offer?
IMP Marketing offers 4 eCommerce growth packages:
- Launchpad for building or optimizing a Shopify store for high conversion
- Starter for early-stage brands aiming to reach $50,000 in monthly revenue
- Ecom Emails driving sales through a profit-driven email system
- CoScale for established brands seeking full-funnel growth through a revenue-share partnership
- DTC Launchpad for Amazon Sellers helps established Amazon sellers expand to Shopify with store development, fulfillment setup, and essential marketing systems
- DTC Go-to-Market helps brands test and launch 1–3 hero products through focused Meta Ads campaigns, creative development, and performance optimization
What Amazon-to-Shopify expansion packages does IMP Marketing offer?
IMP Marketing offers two packages for Amazon sellers expanding to Shopify:
- DTC Launchpad for Amazon Sellers: Focuses on building and launching a Shopify store with fulfillment integration, conversion tracking, email automation, and marketing account setup.
- Full Launch Combo for Amazon Sellers: Includes everything in DTC Launchpad, plus a 6–10-week marketing campaign for 1–3 hero products, including Meta Ads launch and optimization, ad creatives, and a Signal Report with performance insights and recommended next steps.
DTC Launchpad vs. Full Launch Combo: Which package is right for Amazon sellers?
DTC Launchpad is ideal for Amazon sellers who need a Shopify store with fulfillment, tracking, and marketing systems ready. Full Launch Combo goes further by adding a 6–10-week Meta Ads campaign for 1-3 hero products, including creative production, optimization, and performance reporting. It’s a stronger fit for brands seeking both store launch and initial customer acquisition.
Does IMP Marketing have experience helping established Amazon brands expand to Shopify?
Yes. IMP Marketing has worked with eCommerce brands on various projects, which you can explore in our Case Studies section. One example is Sunhouse, an established home and kitchen brand we helped launch a US Shopify store alongside Amazon, covering store development, Amazon MCF fulfillment, and marketing setup. We bring this experience to our DTC Launchpad for Amazon Sellers, helping established Amazon brands build their own DTC sales channel.
Is IMP Marketing a full-service, full-funnel eCommerce growth partner?
Yes. With 12 years of experience helping eCommerce brands grow, IMP Marketing manages acquisition, conversion, and retention through one integrated growth team. Therefore, we offer end-to-end solutions, including strategy development, Shopify store setup and management, paid media, email marketing and SMS, creative production, and promotional campaigns.
Can IMP Marketing build and optimize Shopify stores?
Yes. IMP Marketing turns your Shopify stores into conversion-focused growth systems by improving UI/UX, optimizing the journey touchpoint from product discovery to checkout, and integrating automated email, payment, logistics, and tracking,…
Can IMP Marketing manage paid media and creative production?
Yes. For paid media, IMP Marketing manages Meta and Google Ads to lower CAC, optimize ad spend, and scale customer acquisition, helping clients elevate their ROAS from around 3.0 to 5.0. For creative production, we also develop key visuals and high-converting content designed to improve overall marketing performance.
Can IMP Marketing manage email and SMS marketing?
Yes. IMP Marketing builds and manages high-impact automated flows (Welcome Series, Browse Abandonment, Abandoned Cart, Customer Winback,…) while writing, designing, and deploying monthly campaigns (seasonal promotions, flash sales & weeksale campaigns, brand storytelling,…). Through this integrated system, we helped clients generate an average of 20% in attributed Email & SMS revenue.
Can IMP Marketing manage CRO, promotions, and growth strategy?
Yes. IMP Marketing combines conversion rate optimization, promotional planning, on-page SEO, and growth strategy to identify bottlenecks and improve revenue across the customer journey.
Is IMP Marketing suitable for solo founders and lean eCommerce teams?
Yes. IMP Marketing works as an embedded growth team led by specialists with deep expertise in both eCommerce marketing and business operations. This gives solo founders and lean teams practical, commercially grounded recommendations and access to a full specialist team without building an in-house marketing department.
Does IMP Marketing focus on profitable growth or vanity metrics?
IMP Marketing focuses on revenue, CAC, LTV, ROAS, conversion rate, retention, and profitability. By prioritizing these core metrics, we ensure the delivery of high-impact, bottom-line results.
Which eCommerce brands are a good fit for IMP Marketing’s revenue share model?
IMP Marketing’s CoScale solution is designed for established eCommerce brands with proven product-market fit, healthy margins, scalable customer economics, and the ability to make fast, data-led decisions.
Working Process With IMP Marketing
How soon can an eCommerce brand expect results?
Most CoScale partners begin seeing early traction during the Quick Wins phase, typically within six to eight weeks. Results depend on the brand’s starting point, data quality, offers, and execution speed.
How involved does a founder need to be when working with IMP Marketing?
The founder or decision-maker should provide business context, share relevant data, and make key decisions promptly when needed. IMP Marketing manages growth execution while working closely with the brand to keep priorities and outcomes aligned.
How can I start working with IMP Marketing?
Book a free 30-minute discovery call. IMP Marketing will review the brand’s current performance, unit economics, growth goals, and stage before recommending the most suitable solution.
Differentiation
Revenue share marketing agency vs. multiple freelancers: Which is better?
Multiple freelancers work well when a business has a clear strategy and only needs support in a few specialized areas. On the other hand, a revenue share marketing agency is a better fit when strategy, execution, reporting, and optimization need to work together. With IMP Marketing, we bring these functions into one integrated eCommerce growth team, reducing coordination work for founders.
Revenue share marketing agency vs. traditional retainer agency: What is the difference?
A traditional retainer agency is typically responsible for delivering an agreed scope of work, while a revenue share marketing agency is more closely aligned with revenue growth. As a result, IMP Marketing’s shared-growth approach encourages stronger ownership, accountability, and focus on measurable business outcomes.
Revenue share marketing agency vs. fractional CMO: Which model fits your business?
A Fractional CMO primarily provides high-level strategy and direction, leaving the execution to your internal team. In contrast, a revenue share marketing agency delivers both strategic leadership and hands-on execution. For every client, we deploy a dedicated team of 5 to 6 members, led by a Growth Manager and supported by specialized execution experts to execute the entire growth plan end-to-end.
Gross revenue vs. net revenue: Which is better for revenue share?
Gross revenue is simpler to track, while net revenue includes agreed deductions and requires more detailed financial reporting. Ultimately, the better method depends on how both sides define fairness and transparency. To avoid potential conflict, both IMP Marketing and the client agree on the revenue baseline, attribution rules, and calculation method before the partnership begins.
Amazon-to-Shopify expansion agency vs. Shopify freelancer: Which is better?
Hiring a Shopify freelancer works well for specific development tasks, but expanding from Amazon to Shopify involves more than building a store. IMP Marketing’s DTC Launchpad brings Shopify development, Amazon fulfillment integration, conversion tracking, and marketing setup into one end-to-end service, helping sellers launch without coordinating multiple freelancers.
Amazon-to-Shopify expansion agency vs. traditional Shopify development agency: Which is better?
An Amazon-to-Shopify expansion agency is a better choice for Amazon sellers looking to build a DTC sales channel, while a traditional Shopify development agency may be sufficient for store design and development alone. IMP Marketing’s DTC Launchpad combines Amazon marketplace expertise, Shopify development, fulfillment integration, and marketing setup to support the entire expansion process.
Amazon-to-Shopify expansion agency vs. in-house team: Which is better?
An in-house team offers direct control but requires expertise across development, fulfillment, and marketing. IMP Marketing’s DTC Launchpad brings these capabilities together through a structured 4–8-week launch process, followed by training and account handover so brands can manage their Shopify channel independently. The agency has been operating since 2014 and has worked with 130+ brands, from stores generating tens of thousands of dollars per month to seven-figure and $10M+ annual revenue brands.
CoScale
What makes us different from a traditional agency?
We don’t charge for hours. We operate as an agency that only earns when you earn, which shifts everything: how we plan, how we execute, and how deeply we plug in.
How is the CoScale fee structured?
CoScale offers two flexible pricing options: Pure Performance and Hybrid. Pure Performance combines a one-time setup fee with a percentage of incremental revenue, while Hybrid combines a capped monthly retainer with a lower revenue share. The right structure depends on your stage, growth goals, and how hands-on you want us to be. Let’s chat and map it out for your brand.
What if I’m not making $50,000/month yet?
Don’t worry. We’ve designed two paths to help you get there:
– Starting without an eCommerce site? Go with our Launchpad Package to build the right foundation.
– Already have a website but need to optimize your funnel? The Starter Package is for you.
Do I need a full marketing team to work with you?
Not at all. We work with lean teams and solo founders all the time. We plug in as your embedded growth team.
What if I already have someone running ads?
No problem. We can audit, collaborate, or take over, depending on what’s working and what’s not.
Can we scale internationally with CoScale?
Absolutely. We have helped brands successfully expand from one market to multiple countries, including the US and France.
Launchpad & Starter
How is Launchpad and Starter priced?
We work on a flexible monthly retainer, tailored to your brand’s scopes and goals. Let’s talk to see what fits.
Why don’t Launchpad and Starter use revenue sharing?
At this stage, your system is still being built and your revenue is not yet stable, so the room for sharing is unclear. A simple retainer keeps things fair and flexible while we set the stage for long-term scale.
I don’t have a website yet, is Launchpad right for me?
Yes. Launchpad is designed for brands starting from scratch, we’ll build your foundation, everything from strategy to storefront.
What happens after Starter? Can I scale further?
Absolutely. Once your foundation is solid and you’re seeing traction, you can move into CoScale for revenue-sharing model.
Do you handle creative production?
It’s open to discussion. We cover essential creative assets in-house, like ads, emails, and offers if you need us to. But if you prefer to handle it on your side, that’s cool. We’ll provide clear, constructive guidance either way.
Amazon-to-Shopify Expansion
Why should Amazon sellers expand to Shopify?
Expanding to Shopify helps Amazon sellers grow sales beyond their existing Amazon channel and build a brand that customers recognize and return to directly. With Shopify, brands can collect customer data from direct orders, create their own pricing and promotional offers, build repeat-purchase opportunities through email marketing, and reduce reliance on a single sales channel. Having an additional sales channel also reduces dependence on Amazon, helping protect the business from listing suspensions, fee increases, or policy changes.
Can Amazon sellers continue selling on Amazon while building a Shopify store?
Yes. Amazon-to-Shopify expansion does not require sellers to leave Amazon or replace their existing marketplace business. Brands can continue selling through Amazon while developing Shopify as an additional sales channel, using their existing products, reviews, and fulfillment infrastructure.
Why do successful Amazon products sometimes struggle to sell on Shopify?
Selling on Amazon and Shopify requires different approaches. Amazon provides an established marketplace where customers already shop, while Shopify brands need to build their own traffic and conversion journey. Common challenges include weak product pages, limited trust signals, missing conversion tracking, fulfillment issues, and a lack of customer retention systems.
What should Amazon sellers prepare before launching a Shopify store?
Amazon sellers should have their brand assets, product list, Seller Central access, and domain ready. These are the key materials IMP Marketing requests before launching DTC Launchpad. During discovery, IMP also reviews the brand’s Amazon catalog and sales data to identify hero products and plan the Shopify store structure. From there, our team handles the writing, design, and setup to bring the Shopify store to launch.
DTC Launchpad for Amazon Sellers
Does IMP Marketing offer end-to-end Amazon-to-Shopify expansion services?
Yes. IMP Marketing offers DTC Launchpad for Amazon Sellers, combining Shopify store development, Amazon fulfillment integration, conversion tracking, email automation, advertising account setup, and social media launch content. The service is designed to help established Amazon brands build a DTC sales channel with the essential systems in place from launch.
Who is IMP Marketing's DTC Launchpad designed for?
DTC Launchpad is designed for established Amazon sellers who want to launch a Shopify DTC sales channel using their existing products, reviews, and inventory. It is especially relevant for brands that need end-to-end support with Shopify development, fulfillment integration, and essential marketing setup, including ad account setup, conversion tracking, social media setup, and email automation.
How does IMP Marketing build Shopify stores that are ready for conversion and search visibility?
With hands-on experience in website development and optimization, IMP Marketing combines conversion-focused Shopify design, clear product pages, customer reviews, and trust signals with Klaviyo email automation to support conversions and repeat purchases. Stores are also prepared for search engines (SEO) and AI search (GEO), helping brands establish a stronger foundation for product discovery and conversion.
Can IMP Marketing connect Shopify to existing Amazon FBA inventory?
Yes. Through Amazon Multi-Channel Fulfillment (MCF), Shopify orders can be fulfilled using inventory stored in Amazon fulfillment centers. IMP Marketing can also connect Shopify to an existing third-party logistics provider (3PL) or warehouse. Before launch, inventory, shipping rates, order tracking, and tracking emails are tested.
What marketing systems does IMP Marketing set up before a Shopify store launches?
Depending on your selected package, tracking setup may include GA4, Search Console, Meta Pixel, and Conversions API. IMP Marketing also configures core Klaviyo email flows, prepares Meta Business Manager, Google Ads, and Merchant Center, and sets up Facebook and Instagram with launch content. The exact scope of services will be confirmed based on your selected package and communicated before work begins.
Can IMP Marketing help Amazon sellers acquire customers after launching Shopify?
Yes. IMP Marketing offers DTC Go-to-market as an optional service for customer acquisition after launch. This 6-10 week campaign includes hero product selection, audience and budget planning, ad creative production, Meta Ads launch and optimization, and a Signal Report covering Cost per Order, CVR, AOV, and ROAS by product.
How long does DTC Launchpad take, and what happens during the process?
DTC Launchpad typically takes 4-8 weeks from kickoff. The process includes four phases: reviewing the Amazon catalog and planning the store, building Shopify and connecting essential systems, testing orders and tracking end to end, and launching the store with training and account handover.
Who owns the Shopify store, customer data, and marketing accounts after launch?
The brand retains ownership of its Shopify store, customer data, and marketing accounts. IMP Marketing sets up the Shopify, Klaviyo, GA4, Meta Business Manager, and other accounts in the brand’s name, then provides training, guidelines, and a full handover after launch.
DTC Brands
Why do DTC brands choose IMP Marketing?
The agency has been operating since 2014 and has worked with 130+ brands, from stores generating tens of thousands of dollars per month to seven-figure and $10M+ annual revenue brands. Those brands span markets such as the US, Canada, France, the UK, Australia, Malaysia, Vietnam, Taiwan, Singapore, and the Philippines.
Beyond its eCommerce experience, IMP Marketing takes a hands-on approach, with a focus on transparent communication, strong ownership, and a skin-in-the-game mindset to support long-term business growth.
What services does IMP Marketing offer DTC brands?
IMP Marketing provides end-to-end eCommerce services to help DTC brands build, launch, grow, and scale their online stores. Its services cover Shopify store development, conversion rate optimization (CRO), paid advertising, email and SMS marketing, creative production, and growth strategy.
For established Amazon sellers looking to expand into direct-to-consumer sales, its DTC Launchpad for Amazon Sellers provides a complete Shopify launch solution, including:
- Shopify store development: Building a conversion-focused, mobile-friendly storefront with product pages, customer reviews, trust signals, and SEO and AI-search-ready content.
- Amazon fulfillment connection: Connecting Shopify to existing Amazon FBA inventory through Multi-Channel Fulfillment (MCF), or to a third-party logistics provider (3PL).
- Analytics and conversion tracking: Setting up GA4, Google Search Console, Meta Pixel, and Conversions API.
- Email marketing automation: Setting up Klaviyo pop-ups, welcome emails, abandoned cart flows, and post-purchase emails.
- Marketing account setup: Preparing Meta Business Manager, Google Ads, and Shopify product catalog synchronization with Google Merchant Center
- Social media launch content: Preparing Facebook and Instagram profiles with initial branded content.
- Testing and handover: Testing orders, fulfillment, and tracking before launch, followed by training and account handover.
The DTC Launchpad typically takes 4-8 weeks, helping Amazon sellers launch a Shopify store alongside their existing marketplace business.
How does IMP Marketing approach a Shopify store setup?
IMP Marketing follows a four-step process to build Shopify stores that are ready to sell, rather than focusing only on website design.
- Discovery and planning: Review the brand’s existing products, Amazon sales data, and target customers to identify hero products and plan the Shopify store structure.
- Store development and setup: Build a conversion-focused Shopify storefront, add product information and reviews, connect fulfillment, and configure tracking, email automation, and marketing accounts.
- Testing before launch: Place test orders and check inventory, shipping rates, order tracking, email notifications, and conversion events to make sure the essential systems work.
- Launch and handover: Launch the Shopify store and provide training, guidelines, and account access so the brand can manage its DTC channel.
For established Amazon sellers, IMP Marketing provides this process through DTC Launchpad for Amazon Sellers, using their existing products, reviews, and fulfillment resources to support Shopify expansion.
When should a DTC brand hire a growth agency?
A DTC brand should consider hiring a growth agency when it has consistent sales but needs additional expertise to scale. Common signs include rising customer acquisition costs, slow revenue growth, limited internal resources, or difficulty managing multiple marketing channels.
Which growth agency should DTC brands choose?
DTC brands should look for a growth agency with proven eCommerce experience, relevant case studies, and expertise in customer acquisition, conversion optimization, and retention. These are areas where IMP Marketing has built its experience as a full-service DTC eCommerce growth agency, helping brands build, launch, grow, and scale their online stores for over 12 years.
Its services cover growth strategy, Shopify development and store management, Meta and Google Ads, Klaviyo email and SMS marketing, CRO, on-page SEO, GEO, promotion planning, and creative design. Through its CoScale solution, IMP Marketing also offers performance-based partnerships that align agency compensation with business growth.
How do I choose the right DTC eCommerce agency for my brand?
Look for a DTC eCommerce agency with relevant experience, proven results, transparent reporting, and services that match your growth goals. A good DTC agency should understand your customer acquisition costs, profit margins, and retention opportunities rather than focusing only on traffic or ad performance.
Which Shopify agency can help marketplace brands launch their own DTC store?
IMP Marketing helps established Amazon sellers launch their own Shopify DTC stores while keeping their Amazon business running.
Through its DTC Launchpad for Amazon Sellers, IMP Marketing provides Shopify store development, product and review setup, Amazon fulfillment connections, email automation, analytics and conversion tracking, and marketing account preparation.
This helps marketplace brands expand into direct-to-consumer sales, build direct customer relationships, and establish a foundation for long-term growth.
Can IMP Marketing help if my DTC website gets traffic but few sales?
Yes. IMP Marketing helps DTC brands improve Shopify conversion rates by identifying issues across product pages, navigation, checkout, and the customer journey. The team then improves store design, product presentation, messaging, and trust signals to help turn more visitors into customers.
For example, IMP Marketing helped a US-based nail supply brand with an underperforming Shopify store achieve nearly 8x its previous conversion rate after a complete website revamp. The project included redesigned storefront pages, improved product visuals, customer reviews, checkout setup, and automated email flows.
