Published in 2022, “Digital Marketing Cho Nhà Quản Lý” (Digital Marketing for Managers) by Quan Vo — CEO of IMP Marketing quickly became one of the most popular marketing books in Vietnam.
The book sold over 5,000 copies within its first year and reached Top 1 in the Economics Books category on Tiki, one of Vietnam’s leading eCommerce platforms. It’s also available on Shopee and Lazada, making it easy for readers across the country to access.
Drawing from more than 15 years of hands-on experience, Quan Vo shares practical strategies and real-world insights to help business owners and marketers apply digital marketing effectively, focusing on results, not just theory.
At IMP, we’re proud to see knowledge turned into impact, helping more Vietnamese businesses grow smarter and stronger in the digital era.
