Recently, IMP members joined two insightful training sessions led by Mr. Luc Ho – Media Manager at IMP, with a practical topic: “An Overview of Digital Marketing.”
In the first session, Luc introduced the fundamentals of digital marketing, shared global and local internet usage trends, and discussed which digital channels work best for each stage of the customer journey. The second session dove deeper into the digital marketing planning process, where participants got hands-on experience building their own plans based on what they had learned.
To encourage continuous learning and growth, IMP will keep organizing training sessions on a variety of topics. Stay tuned for more!
