The reduction of dependence on paid ads and the application of SEO strategy also helped this brand resolve cost issues and increase potential customer traffic several times. Before deciding on buying a product or using a service, users often search for information on the internet. Here is how IMP put this strategy into practice. By capturing the search demand of users through each stage with the overall SEO method, IMP obtained positive results, in particular, tripling the organic traffic to the website of our customer – TOEIC English Center. 1. Context The TOEIC center offering intensive courses shows a stable turnover each month, but Google Adwords generates most of that revenue. Thus, the amount of money that the company must spend on attracting students increases. According to statistics, in September 2019, 48.3% of customers accessed the site through Google Adwords, just 10.3% were organic. The differential rate is relatively high, which strongly relies on paid advertising. 2. Business Objectives Regarding this issue, the company desires to increase organic traffic on the website, thus increasing the revenues of organic customers and reducing reliance on paid advertising. The company wants to have a stable customer base towards sustainable development and cost optimization

1. Context Our client K is a tourism company based in Taiwan. Their business service is customized tourism packages in Asian countries. K’s target customers are young people who like to travel abroad and frequently use the internet, particularly the social network Facebook. Despite being successful in other countries, K faced a challenge: Vietnamese tourists are accustomed to traveling with an included tour package rather than a self-scheduled trip. The problem K needed to solve in the Vietnam market is how to reach a group of young customers who prefer self-planned travel without spending a lot of money on advertising. 2. IMP’s Solution With the target set by the company, IMP researched market demand, competitors, and in-house products. As a result, it is recommended to use Inbound Marketing. To be more specific, the implementation stages are as follow: 3. Result After two years of implementation, IMP increased the blog’s monthly organic traffic from 6,000 to 100,000 sessions. This number continues to grow over time, taking the K company to the forefront when users require travel information and self-planned travel products. 4. Campaign evaluation The Inbound Marketing solution helped the brand reach high rankings while delivering valuable content to customers. Through

IMP is proud to be a digital marketing partner helping a Singapore financial technology company enter the Vietnam market successfully. IMP has helped draw up to 10 million website visitors through collaboration with other media partners over two years. 1. Context This Singaporean fintech company launched in Vietnam back in 2016. It provides search and comparison tools for insurance and financial products in the Asian marketplace. Customers can select financial products and services such as insurance, credit cards, and unsecured loans with ease and ease. However, Vietnamese people were still not familiar with financial technology products. The business challenge is to change the habits of young users and thus provide them with valuable information and professional services. Concerning IMP services, the company has set itself four main objectives: Professionally launch the brand. Be the primary choice when comparing finance and insurance in Vietnam. Engage target customers to visit the website and use the service. 2. IMP’s Solution Along with other public relations and event partners, IMP proposes the critical approaches, in particular: Place ads on Facebook, Youtube, Google platforms to appeal to target audiences. Share valuable knowledge for users and promote this content to occupy top spot on Google. Implement

By optimizing the subject line, IMP has helped a client achieve an opening rate of over 40% in a short time. This increase led to higher revenue and a stronger relationship with their customers. 1. Context As one of the leading brands in the cosmetic and beauty industry, business B focuses on young customers aged 25 to 40 living in Ho Chi Minh City. Despite the use of email marketing over a long period of time, they still lack a systematic and effective plan. The issue with the business is how to use email marketing effectively to care for existing customers and to improve their customer lifetime value. 2. IMP’s Solution After auditing the client’s status, IMP proposed optimizing their email marketing using two main methods: validation and segmentation. The validation process is crucial in email optimization because it keeps the data clean by filtering out defective emails that no longer exist or incorrect email addresses. This action reduces the bounce rates significantly and prevents the sending email from being marked as spam. Moreover, the validation result also demonstrates the company’s way of collecting and managing their database. Then, from the cleaned list of emails, IMP segmented their customers into