Welcome Email helps convert 12% of Leads into customers
By revamping the Welcome email’s content and design, IMP’s client achieved a conversion rate of up to 12%, bringing in $16,000 in email revenue in the first 2 months. So how did they achieve this result? Find out in this article. 1. Context Welcome emails are an effective way to impress leads. E-commerce businesses can […]
Bulk purchase promotions boosted the average order value (AOV) by 20%
For E-commerce businesses, AOV (average order value) is a crucial metric and needs to be optimized regularly. After two months of boosting bulk purchase promotions, IMP’s client has seen impressive growth in AOV. Let’s find out how they did it! Context As a B2B business providing beauty products, IMP’s client wanted to increase order value […]
Revenue from abandoned cart email increased by 43% after one month
Learn how IMP increased abandoned cart email revenue by 43% in one month with personalized content, better timing, and conversion-driven incentives.
