Welcome Email helps convert 12% of Leads into customers
By revamping the Welcome email’s content and design, IMP’s client achieved a conversion rate of up to 12%, bringing in $16,000 in email revenue in the first 2 months. So how did they achieve this result? Find out in this article. 1. Context Welcome emails are an effective way to impress leads. E-commerce businesses can […]
Bulk purchase promotions boosted the average order value (AOV) by 20%
For E-commerce businesses, AOV (average order value) is a crucial metric and needs to be optimized regularly. After two months of boosting bulk purchase promotions, IMP’s client has seen impressive growth in AOV. Let’s find out how they did it! Context As a B2B business providing beauty products, IMP’s client wanted to increase order value […]
Revenue from abandoned cart email increased by 43% after one month
In Ecommerce, the phrase “cart abandonment” or “abandoned cart” refers to the abandoning shopping cart of customers. According to a report by Baymard Institute, 70% of shopping carts are abandoned, which means for every 100 potential customers visiting the store, there will be 70 people who do not make a purchase. This shows that brands […]
