By revamping the Welcome email’s content and design, IMP’s client achieved a conversion rate of up to 12%, bringing in $16,000 in email revenue in the first 2 months. So how did they achieve this result? Find out in this article. 1. Context Welcome emails are an effective way to impress leads. E-commerce businesses can use this type of email to convert them into customers by sending them a discount code or voucher for their first order. IMP client has also leveraged this email to convert leads into customers. Specifically, new visitors can leave an email to receive a 15% discount code for their first order. However, after a period of implementation, this welcome email did not bring significant positive results. Our client wants to modify this email to improve the results and convert leads more effectively. 2. Implementation After reviewing the welcome email content that is being implemented and researching effective ways, IMP proposes changes: 3. Result After 2 months of implementation, the welcome email helped businesses convert nearly 12% of leads into customers, bringing in more than $16,000 in revenue. Installing pop-ups on the website also allowed the brand to recognize target consumers’ behaviours when the rate of