Using Pinterest to reach many potential customers, IMP helped LLBA Professional – an eyelash extensions manufacturer and supplier – increase their revenue sustainably. With ROAS (Return in Ads Spend) 5x, this campaign was chosen as a Featured Success Story on Pinterest. This is also their first case study in the ASEAN SMB sector.  1. The client LLBA Professional is an eyelash extension manufacturer and supplier in the US and Canada. Their customer segment is women between the ages of 21 to 49 who are interested in beauty and owning their salon. 2. The multi-objective platform To obtain a multi-objective paid media campaign and reach as many potential customers as possible, IMP studied and proposed Pinterest for the client. Specifically, this platform brings four advantages: With all of the above, Pinterest is the ideal choice for the multi-objective campaign that IMP and LLBA were aiming to: Increasing brand awareness Improving conversion rate Boosting promotion programs 3. Implementation Content and visuals play a significant role in any campaign’s effectiveness. Therefore, IMP used this touchpoint to create the first strong impression on the potential customers and, at the same time, optimize interaction metrics.  Next step, IMP chose 2 practical formats for ads on