4 Types of Meetings In A Revenue Sharing Agency And How To Run Them Effectively
When IMP restructured around the Revenue Sharing model, we uncovered a silent but serious resource drain: meetings. Run poorly, meetings don’t just waste time, they drain team morale, disrupt workflows, slow down progress, and even cost valuable business opportunities. If a team leaves a meeting confused about who’s doing what, or if a week is […]
What It Takes For A Brand To Scale Through A Revenue Sharing Model
In the previous post, we shared five key criteria to determine whether a business is truly ready to partner with an eCommerce marketing agency with revenue sharing model: data transparency, long-term thinking, lean operations, data-driven decision-making, and an open, collaborative mindset. But readiness alone isn’t enough. The harder question is: among the businesses that meet […]
Why Don’t More Marketing Agencies Adopt The Revenue Sharing Model?
Revenue Sharing offers a very different kind of partnership, one where both sides share the risk and split the rewards. From a client’s perspective, it makes perfect sense. Working with an agency that only earns when you earn creates far stronger incentive alignment than traditional hourly or KPI-based pricing. It sounds great on paper, but […]
5 Criteria For Choosing The Right Marketing Partner In A Revenue Sharing Model
Are you an eCommerce founder looking to go global? Do you have a great product with solid profit margins? Are you excited about the Revenue Sharing model and searching for a trusted revenue-share eCommerce growth partner to grow with long term? Having been on both sides, both hiring partners and running this model ourselves, we […]
The Differences Between Affiliate Marketing And The Revenue Sharing Model
At first glance, these two models might seem quite similar: money only gets shared when there’s a result. With Affiliate Marketing, the person who drives the sale earns a commission, usually a percentage that varies by company or industry. In a Revenue Sharing Model, once revenue is generated, the business splits a portion with its […]
Why Is Ecommerce The Perfect Fit For Revenue Sharing Model?
Many people think the Revenue Sharing model can be applied to any company, simply because it’s based on “you bring in revenue, we split it.” After 5 years of running this model with companies across different industries such as education, real estate, beauty, tech, and more, we at IMP, a eCommerce marketing agency with revenue […]
5 Key Criteria For Choosing The Right Clients In A Revenue Sharing Model
After sharing our first two posts on the Revenue Sharing Partnership model, we received quite a few messages from friends and business partners. Many were excited, and for good reason. This model can: Here’s the idea in simple terms:A partner like IMP, an eCommerce marketing agency with revenue sharing model, accepts lower upfront fees to […]
“Skin In The Game” – The Key Ingredient In A Successful Revenue Sharing Model
In this model, the agency doesn’t just take a set of KPIs and tick boxes. Every team member treats the client’s brand as if it were their own. We go all-in to help clients sell more, grow faster, and reach higher revenues. That often means going beyond job descriptions or original plans, doing whatever it […]
Revenue Sharing Partnership – A Scalable Growth Model
In 2025, after nearly 11 years in the game, IMP Marketing is shifting its business model. We’re now a performance-based eCommerce growth agency, operating as a Revenue Sharing Accelerator that helps eCommerce brands scale in the US and Canadian markets. We’re moving away from the traditional agency model and transforming into a true revenue-share eCommerce […]