1. Context Our client K is a tourism company based in Taiwan. Their business service is customized tourism packages in Asian countries. K’s target customers are young people who like to travel abroad and frequently use the internet, particularly the social network Facebook. Despite being successful in other countries, K faced a challenge: Vietnamese tourists are accustomed to traveling with an included tour package rather than a self-scheduled trip. The problem K needed to solve in the Vietnam market is how to reach a group of young customers who prefer self-planned travel without spending a lot of money on advertising. 2. IMP’s Solution With the target set by the company, IMP researched market demand, competitors, and in-house products. As a result, it is recommended to use Inbound Marketing. To be more specific, the implementation stages are as follow: 3. Result After two years of implementation, IMP increased the blog’s monthly organic traffic from 6,000 to 100,000 sessions. This number continues to grow over time, taking the K company to the forefront when users require travel information and self-planned travel products. 4. Campaign evaluation The Inbound Marketing solution helped the brand reach high rankings while delivering valuable content to customers. Through

IMP is proud to be a digital marketing partner helping a Singapore financial technology company enter the Vietnam market successfully. IMP has helped draw up to 10 million website visitors through collaboration with other media partners over two years. 1. Context This Singaporean fintech company launched in Vietnam back in 2016. It provides search and comparison tools for insurance and financial products in the Asian marketplace. Customers can select financial products and services such as insurance, credit cards, and unsecured loans with ease and ease. However, Vietnamese people were still not familiar with financial technology products. The business challenge is to change the habits of young users and thus provide them with valuable information and professional services. Concerning IMP services, the company has set itself four main objectives: Professionally launch the brand. Be the primary choice when comparing finance and insurance in Vietnam. Engage target customers to visit the website and use the service. 2. IMP’s Solution Along with other public relations and event partners, IMP proposes the critical approaches, in particular: Place ads on Facebook, Youtube, Google platforms to appeal to target audiences. Share valuable knowledge for users and promote this content to occupy top spot on Google. Implement