We’re excited to announce and express our heartfelt congratulations to the winning team of the Unlock Sale Booster, “Oc Huong Xao Bo”. During the two rounds of the competition, both teams showcased outstanding teamwork and executed unique projects to boost sales by creating Landing Pages and Email Automation. Once again, congrats to “Oc Huong Xao Bo”, and a big thank you to all members for making this IMPCUP a success! Stay tuned for more exciting activities ahead.

We’ll delve into the profound influences of email marketing on the beauty sector’s success and share some best practices that businesses can adopt. Read more!

A growth hack is any strategy to rapidly expand a business by improving an ecommerce company’s conversion rates and sales. Read more!

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Recent studies indicate that the typical ecommerce conversion rate stands at 3.65%. However, the variation in this rate depends significantly on various factors. Read more!

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This article will share invaluable tips and strategies for building a successful cosmetics business online, from product selection to digital marketing.

Discover the latest trends and innovations in AI-powered e-commerce, and grasp its immense potential for businesses and consumers alike.

By changing the time window in the Facebook Attribution Model, IMP has helped a beauty industry client reduce their advertising budget by 15.55%. An Overview of the Attribution Model An Attribution Model is a powerful tool that allows businesses to track every touchpoint of a customer’s journey across different platforms.  By utilizing the appropriate Attribution Model, you can gain a better understanding of which channels are driving conversions, which allows you to allocate your budget more effectively and optimize your advertising campaigns for success. In this case study, IMP discusses two primary setting options commonly found in attribution models: It indicates that revenue from orders may come from customers who have either clicked on a link (within a 7-day timeframe) or viewed an advertisement (within a 1-day timeframe). –> This is the default option when creating campaigns. It indicates that revenue from orders may come from customers who have clicked on a link (within a 7-day timeframe). –> The new option IMP implemented for client BACKGROUND The rapid growth of these metrics also reflects the increasing competition in achieving higher conversion rates. Therefore, businesses need to strive to develop investment strategies that continuously: With the desire to achieve better results