Segmentation is one of the practical methods in email marketing that every business needs to implement. Along with the benefits of sending the right content to the right audience, segmentation also helps companies achieve outstanding results. What are those benefits? And how to adopt segmentation effectively? 1. What’s Segmentation in Email Marketing? Segmentation is a method that breaks down a list of customers based on specific criteria. In particular, segmentation is implemented to personalize emails based on customers’ geographic location, interests, shopping history, etc. Thanks to segmentation, marketing and sales messages are sent to the right audience instead of just applying one standard content to all customers. 2. The Benefits of Customer Segmentation Here are the benefits when businesses segment their email list: Segmentation helps send relevant messages to customers The more relevant the content sent to customers, the higher the percentage of interaction based on the trigger. Not all customers have the same behavior, so segmenting them into specific groups based on several criteria will help you send the right message. If the customers only view certain products, the brand can send them other relevant products that match their interests.  Segmentation helps send the right amount of email If

By properly optimizing Instagram ads, IMP helped a Custom T-shirt Manufacturer drive 2.0x more messaging conversation started rates and reduce cost per conversion by 20%. Background Paid Media is an essential component of revenue growth for online businesses. A client of IMP, as Custom T-shirt Manufacturer for stores and factories in the US, is adopting the same marketing method. With a target to increase messaging conversations started rate through Instagram ads, Paid Media is used to generate leads. However, the business has to face the challenge of raising the cost per conversion while the metrics result in bad performance. Optimizing To solve the cost problem, IMP set an affordable campaign and increased the conversion rate by executing these tasks: Drive more engagement on Instagram by uploading inspiring product videos with a call to action button: “Click to message”. In addition, we use carousel posts to introduce product lines and increase the messaging conversation started rate. Based on nearly 1000 messages sent across the US, IMP starts analyzing which areas have the highest messaging conversations started rate and sets more ad spending to those key areas. For the rest, IMP still runs ads with a moderate budget to avoid potential customer

Email automation helps brands reach the right audience with relevant messages at the right time to build long-term customer relationships and increase revenue. What is email automation? Unlike sending newsletters and one-time campaigns to a group of customers, email automation sets up an email that is sent to a specific individual whenever they meet the requirement of the trigger action. Email automation aims to help the brand reach the right audience with relevant messages at the right time through email marketing tools. When linking the website to these tools, the brand can reach its target audience based on their behavior, browsing, and purchase history. All you need to do is create the right trigger to ensure that these emails will be sent as soon as the conditions are met. The benefits of email automation Automation emails can help the brand analyze data from previous campaigns and pick out the most effective steps and relevant content. By applying automated email, the business can also achieve the following benefits: 1. Personalize the customer experience Research shows that more than 90% of customers love personalized content because it brings excitement and engagement. Most customers want to learn more about the brand if they

Email browse abandonment (a reminder of searched products) is one of the automated emails that attract customers to the website and increase the purchasing potential. By adopting this type of email, IMP’s customers reached a purchase rate of up to 6%, and one-year revenue (email only) gained more than $72,000. 1. Background Enterprise L works in e-commerce with high website traffic, but the purchase rate has not reached its target. They want to increase performance through email marketing. 2. Launching After analyzing the data from the website, IMP suggested launching the automated email – browse abandonment. This is an effective way to re-market (re-engaging) customers after viewing some products. To maintain the effectiveness of email without disturbing customers, IMP sets up automated emails sent after viewing the product within 3 hours. This is an ideal period to remind customers since their purchasing potential is still high. Aside from reminding customers about viewed products, the content of the email also recommends other related products – depending on their browsing history, best-seller of the month, or new arrivals. 3. The result Shortly after launching email browse abandonment, the brand immediately archives certain results, gaining impressive numbers: This is a very remarkable result

By revamping the Welcome email’s content and design, IMP’s client achieved a conversion rate of up to 12%, bringing in $16,000 in email revenue in the first 2 months. So how did they achieve this result? Find out in this article. 1. Context Welcome emails are an effective way to impress leads. E-commerce businesses can use this type of email to convert them into customers by sending them a discount code or voucher for their first order. IMP client has also leveraged this email to convert leads into customers. Specifically, new visitors can leave an email to receive a 15% discount code for their first order. However, after a period of implementation, this welcome email did not bring significant positive results. Our client wants to modify this email to improve the results and convert leads more effectively. 2. Implementation After reviewing the welcome email content that is being implemented and researching effective ways, IMP proposes changes: 3. Result After 2 months of implementation, the welcome email helped businesses convert nearly 12% of leads into customers, bringing in more than $16,000 in revenue. Installing pop-ups on the website also allowed the brand to recognize target consumers’ behaviours when the rate of