Using Email Marketing as the primary channel in Mother’s Day campaign, IMP supported one client reach over $120.000 in revenue without discounting.

By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign reached more than $230,000 in revenue, over 50% of which was from Email Marketing. 1. Background Planning a summer promotion for any e-commerce business is essential since this is when people tend to shop less than any other season of the year. (1) Further research revealed that consumers are busy throughout the summer due to travel, vacations, and additional spending like summer camps, resulting in low sales. Our client experienced the same situation. Hence, we worked together to create an effective Summer Sale promotion through Email Marketing to solve the problem. 2. Implementation Without a proper plan, improving sales in low seasons like summer could significantly cause the brand to lose money. With that in mind, we used Email Marketing to engage with existing customers because of the three following benefits:(2) Here’s the detail of the Summer Sale that we planned with our client: However, according to our experience, sending emails to all customers can lead to lower engagement. Therefore, we divided recipients into different groups and tailored the content of Email Marketing to each segment,

As the year came to a close and the air turned cool, the IMP team gathered for a warm and joyful Year-End Party 2022. It was a moment to look back on the milestones we’ve achieved together and a heartfelt gesture of appreciation to every team member who dedicated their energy and passion throughout the year. Every success we’ve reached today comes from the commitment and hard work of our people, and for that, we are truly grateful. ❤️ As 2022 draws to an end, a new year full of challenges and opportunities awaits. We hope to continue walking side by side, creating even more meaningful milestones together.

E-commerce promotions play an important role in driving sales and customer acquisition. We’ve put together everything you need to know in this article.

Yesterday, at the Emerald Run 2022 Appreciation Day, IMP Marketing was honored by the Embassy of Ireland in Vietnam with a Certificate of Appreciation for our contribution to the success of Emerald Run 2022, a charity run that raised funds for reforestation in Bach Ma National Park. It was a proud moment for our team, seeing months of hard work across every department, from strategy and content to design and logistics, come together and be recognized. For IMP, this certificate is more than just an award. It’s a reminder of what we can achieve when passion, teamwork, and purpose come together. It’s also the motivation that keeps us moving forward, continuing to create, contribute, and give back to the community around us. 🌱

In e-commerce, promotions and discounts play a crucial role in fostering revenue growth. Here are the most common types you can use for your store.

Using Pinterest to reach many potential customers, IMP helped LLBA Professional – an eyelash extensions manufacturer and supplier – increase their revenue sustainably. With ROAS (Return in Ads Spend) 5x, this campaign was chosen as a Featured Success Story on Pinterest. This is also their first case study in the ASEAN SMB sector.  1. The client LLBA Professional is an eyelash extension manufacturer and supplier in the US and Canada. Their customer segment is women between the ages of 21 to 49 who are interested in beauty and owning their salon. 2. The multi-objective platform To obtain a multi-objective paid media campaign and reach as many potential customers as possible, IMP studied and proposed Pinterest for the client. Specifically, this platform brings four advantages: With all of the above, Pinterest is the ideal choice for the multi-objective campaign that IMP and LLBA were aiming to: Increasing brand awareness Improving conversion rate Boosting promotion programs 3. Implementation Content and visuals play a significant role in any campaign’s effectiveness. Therefore, IMP used this touchpoint to create the first strong impression on the potential customers and, at the same time, optimize interaction metrics.  Next step, IMP chose 2 practical formats for ads on