With an insightful SEO strategy, IMP and a client in the dietary supplement industry increased the website’s organic traffic by 679% in 12 months. Search engine optimization (SEO) is a marketing activity connecting customer needs with the product. When done correctly, it improves the visibility and ranking of a website or a web page on search engine results pages (SERPs) for specific keywords. Consequently, a marketing strategy is a powerful tool that helps to increase brand awareness and sales. In this article, we implemented an SEO campaign for one year. This has increased organic traffic by 679% and expanded the customer database by creating new demands.  1. About The Client Our client is a business in the cordyceps dietary supplement market, considered a high-potential domestic market. According to the sales report of Cordyceps on the e-commerce platforms (Shopee, Lazada, Tiki), total sales in 12 months reached VND132 billion, increasing over 21.1% compared to the last quarter. But the main sales channel of our client is through distribution, differing from one that directly interacts with the end user. Therefore, they have yet to focus on increasing brand visibility and awareness to gain customer trust. 2. Challenges With competitive intensity, keywords in

By offering a month-long discount and gift promotion, IMP’s client implemented a strategy to increase the customer retention rate to 1.5%.

By optimizing Email Marketing on mobile devices, IMP helped a client increase the conversion rate by 1% and reach Halloween revenue of $164,000.

Using Email Marketing as the primary channel in Mother’s Day campaign, IMP supported one client reach over $120.000 in revenue without discounting.

By targeting existing customers through Email Marketing, a client of IMP easily surpassed slow summer months. Only in 3 days, their Summer Sale campaign reached more than $230,000 in revenue, over 50% of which was from Email Marketing. 1. Background Planning a summer promotion for any e-commerce business is essential since this is when people tend to shop less than any other season of the year. (1) Further research revealed that consumers are busy throughout the summer due to travel, vacations, and additional spending like summer camps, resulting in low sales. Our client experienced the same situation. Hence, we worked together to create an effective Summer Sale promotion through Email Marketing to solve the problem. 2. Implementation Without a proper plan, improving sales in low seasons like summer could significantly cause the brand to lose money. With that in mind, we used Email Marketing to engage with existing customers because of the three following benefits:(2) Here’s the detail of the Summer Sale that we planned with our client: However, according to our experience, sending emails to all customers can lead to lower engagement. Therefore, we divided recipients into different groups and tailored the content of Email Marketing to each segment,

As the year came to a close and the air turned cool, the IMP team gathered for a warm and joyful Year-End Party 2022. It was a moment to look back on the milestones we’ve achieved together and a heartfelt gesture of appreciation to every team member who dedicated their energy and passion throughout the year. Every success we’ve reached today comes from the commitment and hard work of our people, and for that, we are truly grateful. ❤️ As 2022 draws to an end, a new year full of challenges and opportunities awaits. We hope to continue walking side by side, creating even more meaningful milestones together.

E-commerce promotions play an important role in driving sales and customer acquisition. We’ve put together everything you need to know in this article.

Yesterday, at the Emerald Run 2022 Appreciation Day, IMP Marketing was honored by the Embassy of Ireland in Vietnam with a Certificate of Appreciation for our contribution to the success of Emerald Run 2022, a charity run that raised funds for reforestation in Bach Ma National Park. It was a proud moment for our team, seeing months of hard work across every department, from strategy and content to design and logistics, come together and be recognized. For IMP, this certificate is more than just an award. It’s a reminder of what we can achieve when passion, teamwork, and purpose come together. It’s also the motivation that keeps us moving forward, continuing to create, contribute, and give back to the community around us. 🌱