In this post, we’ll give you a detailed guide to Shopify store prices, helping you make an informed decision for your business.

Shopify is a straightforward e-commerce solution that enables small businesses to create an online store. Read more in this article!

Learn how to use email marketing at each stage of the customer lifecycle and get tips to build effective email campaigns you can use.

To measure and optimize campaigns to achieve your goals, learn how to track and analyze the most important email marketing metrics in this article.

There’s a saying in the world of SEO that “content is king”, and Google’s algorithms prioritize high-quality content to improve search rankings.  With the emergence of AI-generated content, some marketers may fear that the end of SEO is near. Although AI can produce quality content quickly, it cannot fully replace the role of an SEO specialist.  Instead of panicking, it’s essential to recognize the human aspect of SEO. Let’s delve deeper into this topic in this article. The Role of AI in SEO Artificial Intelligence (AI) has revolutionized many different industries, including SEO. In SEO, AI uses intelligent algorithms to analyze massive amounts of data and provide in-depth insights to improve website rankings on search engines.  With AI, search engines like Google can now understand search queries and provide the most relevant results to users, which has led to the development of sophisticated ranking algorithms that consider a range of factors, such as user behaviour, search intent, and content quality, to determine website rankings.  Overall, AI plays a critical role in SEO by providing valuable insights and enabling more efficient and effective optimization strategies. Advantages And Disadvantages of AI in SEO Advantages AI significantly impacts SEO, and one of its

Following IMP’s five best practices when implementing Instagram Ads in the US market, a client saw a dramatic increase in their conversion rate – up to 30%.

With an insightful SEO strategy, IMP and a client in the dietary supplement industry increased the website’s organic traffic by 679% in 12 months. Search engine optimization (SEO) is a marketing activity connecting customer needs with the product. When done correctly, it improves the visibility and ranking of a website or a web page on search engine results pages (SERPs) for specific keywords. Consequently, a marketing strategy is a powerful tool that helps to increase brand awareness and sales. In this article, we implemented an SEO campaign for one year. This has increased organic traffic by 679% and expanded the customer database by creating new demands.  1. About The Client Our client is a business in the cordyceps dietary supplement market, considered a high-potential domestic market. According to the sales report of Cordyceps on the e-commerce platforms (Shopee, Lazada, Tiki), total sales in 12 months reached VND132 billion, increasing over 21.1% compared to the last quarter. But the main sales channel of our client is through distribution, differing from one that directly interacts with the end user. Therefore, they have yet to focus on increasing brand visibility and awareness to gain customer trust. 2. Challenges With competitive intensity, keywords in

By offering a month-long discount and gift promotion, IMP’s client implemented a strategy to increase the customer retention rate to 1.5%.

By optimizing Email Marketing on mobile devices, IMP helped a client increase the conversion rate by 1% and reach Halloween revenue of $164,000.